Customer Data Platform

Tealium launched back in 2011 and built one of the earliest customer data platforms (CDP) a couple of years later. The company has concentrated on collecting data in highly regulated industries, and t

Salesforce is the best selling CRM in the world, and Snowflake is one of the top cloud data lakes. The latter lets customers store and manage massive amounts of unstructured data. When you mix the two

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagem

RudderStack, a platform that focuses on helping businesses build their customer data platforms to improve their analytics and marketing efforts, today announced that it has raised a $56 million Series

When you start ramping up, a growth marketing tech stack becomes increasingly vital. Every startup with a successful growth program has factored in this foundational piece into its overall strategy.

The world of marketing has become a world of marketing tech. But marketers are not necessarily engineers, so working with the terabytes of data their campaigns produce can be a challenge. Today, a Sto

Optimove's customer relationship management marketing platform helps brands keep customers coming back.

The massive shift to online shopping during the COVID-19 pandemic means retailers need to analyze customer data quickly in order to compete against rivals like Amazon. Lexer, a customer data platform

Sources have told TechCrunch that Twilio intends to acquire customer data startup Segment for between $3 and $4 billion. Forbes broke the story on Friday night, reporting a price tag of $3.2 billion.

Your CDP feeds your AI, and AIs love a big data feast. The more data you give it, the more accurate the predictions will be

Financial services companies like banks and insurance tend to be heavily regulated. As such, they require a special level of security and auditability. Hearsay, which makes compliant communications to

Frame AI, a New York City startup that uses artificial intelligence and machine learning to help companies understand their customers better across multiple channels, announced a $6.3 million Series A

Yaguara, a Denver-based startup that wants to help e-commerce companies understand their customers better to deliver more meaningful experiences, announced a $7.2 million seed investment today. The ro

The customer data platform (CDP) is the newest tool in the customer experience arsenal as big companies try to help customers deal with data coming from multiple channels. Today, Adobe announced the g

As businesses use an increasing variety of marketing software solutions, the goal around collecting all of that data is to improve customer experience. Simon Data announced a $30 million Series C roun