Rodrigo Fernandes Contributor Share on X Rodrigo Fernandes is a professor at Fundação Dom Cabral and is the CFO at Pingback, a Brazilian startup that provides a comprehensive solution for digital cr
Let's examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending levels.
Reducing CAC Payback and following the Rule of 40 is proof that a founding team knows how to move directionally. Investors love that.
The narrative today sounds gloomy because it is so. But for opportunistic companies, there’s a silver lining: Now is a great time to go on offense.
To help you better evaluate your campaigns early on, here's a very special tool: the Ad Group Likelihood Simulator.
As valuations continue to undulate, the most important thing founders and CEOs can do is show investors that when a downturn hits, your startup can survive and continue to gain market share.
The basics of a financial model are relatively straightforward, but, much like managing personal finances, people struggle with anxiety and discipline when it comes to money.
Each company is unique and faces diverse circumstances during a downturn. The best advice for handling the downturn should be based on the length of your runway and the efficiency of your business.
Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.
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There’s one metric that companies must get right in order to demonstrate their potential for growth and attract investors: their LTV/CAC ratio.
Disco used to be Co-op Commerce, and leadership says the new name better reflects the company's focus on consumer discovery.
For the last decade, private company executives have all asked us the same question: “Do public market investors prefer profitability or growth?”
Cargo ships are stacked up outside ports, and empty shipping containers are in short supply, as are the truck drivers who would take them to market. This is not the time for doing business as usual.
In good news for its peers that may seek to go public, the numbers Nubank has shared in its IPO filing seem to make pretty reasonable business sense.
Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook.
Subscription business models are attractive, but there are two major pitfalls. First, payment. Second: How do businesses cover the funding gap between when customers sign up and when they pay?
The majority of Fortune 500 and Silicon Valley startup marketing budgets aren't optimized for long-term profitability.
Unlike many derived SaaS metrics, the 4x2 chart is based on very simple numbers, thus “the figures don’t lie.”
Sales efficiency is the best way to understand the economics of a business. It answers whether a business can ever scale. The harsh truth is, if it can't scale, investors won’t be interested...