customer acquisition cost

  • Unboxing Stitch Fix’s S-1 Crunch Network

    Unboxing Stitch Fix’s S-1

    When Zulily went public in 2013, it sparked a resurgence of interest in an otherwise lagging e-commerce market. Quickly trading up to reach an $8B market cap — valuing the company at over 10 times revenues — Zulily became the poster child of the flash sales boom. Over the ensuing months and years, concepts such as curated commerce, conversational commerce, flash sales… Read More

  • Growlabs nabs $2.2M to automate outbound sales

    Growlabs nabs $2.2M to automate outbound sales

    Just six months into its life, Growlabs, a startup using machine intelligence to support outbound sales teams, has raised a $2.2 million seed round. Growlabs helps businesses reduce their customer acquisition costs by enabling smalls sales teams to do more with less. Read More

  • Payback’s a gift Crunch Network

    Payback’s a gift

    On the surface, many internet businesses might not have much in common; internally, we’ve converged around one single metric that’s applicable to almost all consumer and/or marketplace businesses that use paid customer acquisition. We’re sharing this metric here in the hope that founders can use it as one useful benchmark when evaluating the health and progress of their… Read More

  • Easily Measure The Profitability Of Your Consumer Subscription Business Crunch Network

    Easily Measure The Profitability Of Your Consumer Subscription Business

    We are currently witnessing a shift in business models, as many consumer tech companies move from transactional models in favor of subscription-based ones. YouTube is launching an ad-free, subscription-based service. Apple recently launched a streaming music service for $10/month. Microsoft just bundled its popular consumer products into a $199/month offering as cloud services have become… Read More

  • The Math Behind SaaS Startup Customer Lifetime Value Crunch Network

    The Math Behind SaaS Startup Customer Lifetime Value

    One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More