Creators

YouTube says over 25% of its creator partners now monetize via Shorts

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video plat

TikTok is now letting creators in more countries earn money for their effects

TikTok is expanding its Effect Creator Rewards monetization program to more regions and lowering its payout threshold, the company announced today. The program, which launched in May 2023, rewards cre

Creator wishlist startup Throne is doing so well that it returned investor money

Throne, which lets fans gift items to creators from their wishlist, is launching a new gifting portal for family and friends called Happy Wishlist. However, the more interesting bit of the story is th

YouTube rolls out new channel pages for creators on its TV app

YouTube is changing the design for creators’ channels on the big screen, the company announced today. The changes include more accessible action buttons, like “Subscribe,” a more mod

Spotify CEO Daniel Ek tells investors Apple’s DMA rules are a ‘farce,’ but says there are ‘future upsides’ too

Spotify, a notable Apple critic, unsurprisingly came out swinging after Apple announced how it was complying with the EU’s new regulation, the Digital Markets Act, or DMA, calling Apple’s

Mark Zuckerberg defends teenage creators’ right to public Instagram accounts

Mark Zuckerberg, CEO and founder of Meta, commented in today’s Senate hearing on children’s online safety that teenagers should be able to be creators and share their content widely. Senat

The first annual VTuber Awards was a win for VR

On stream, Filian took the stage at the center of a colossal arena, lit with violet spotlights and surrounded by crowds of fans holding lightsticks. The streamer opened the show dressed in a vivid pur

Twitch cracks down on boobs again by rolling back its ‘artistic nudity’ policy

Days after freeing the (fictionalized) nipple, Twitch is backtracking on its “artistic nudity” policy that allowed streamers to show illustrated, animated or sculpted renderings of breasts

Twitch’s new nudity policy allows illustrated nipples, but not human underboob

Twitch announced sweeping updates to its sexual content policy and content classification system, which now allows previously prohibited content like illustrated nipples and “erotic dances,&#822

Tumblr+ kills Post+, its ill-fated subscription offering for creators

Tumblr’s ill-fated Post+ subscription service is shutting down, the company announced late on Monday. The service, which allowed creators to paywall select content for subscribers only, will no

Mozaic raises $20 million to build payment-splitting solution for creators

Creators often work with different collaborators for different projects. And splitting payments with others is one of the biggest challenges for creators. Mozaic (previously Jammber) is trying to solv

Twitch launches Privacy Center to educate users about their personal data

In the name of transparency and accessibility, Twitch launched its new Privacy Center to educate users, after conducting “extensive research” and finding that many of its users had no idea

YouTube adapts its policies for the coming surge of AI videos

YouTube today announced how it will approach handling AI-created content on its platform with a range of new policies surrounding responsible disclosure as well as new tools for requesting the removal

Obskur’s Character Creator and marketplace streamlines VTubing

To stream as their ethereal alter ego, Mai, a VTuber known as M41H41, typically had to juggle at least four to seven different programs. Running all of them at once, however, was both mentally exhaust

Elon Musk says X is changing its algorithm to highlight smaller accounts

The company formerly known as Twitter is preparing to roll out a “major update” to its algorithm, according to a recent post by X owner Elon Musk. While today the app’s For You feed

TikTokers are sharing Palestinian family recipes to raise money for aid

“This is Palestinian falafel, and this is my Palestinian grandmother,” TikTok creator Vegan Bodegacat says in a voiceover as her grandmother blends soaked chickpeas with fresh parsley, the

Creators have mixed feelings about TikTok’s new monetization program

TikTok is revamping its system for paying creators. With its new Creativity Program, which incentivizes users to make videos longer than one minute, the platform estimates that creators can make more

TikTok is shutting down its Creator Fund in favor of its newer Creativity Program

TikTok has announced that it’s shutting down its original $1 billion Creator Fund and shifting the focus to its newer Creativity Program. Starting December 16, the Creator Fund will be discontin

Agentio is building a platform for YouTubers to sell ad slots in their videos

Should you devote a considerable amount of time to YouTube, you’ll likely encounter videos in which the creators discuss the sponsors supporting their content. Agentio is building a platform for

Quora’s Poe introduces an AI chatbot creator economy

When you think of the term “creator” you generally think of someone making content for social media platforms like TikTok, YouTube or Instagram. But Quora’s AI chatbot platform Poe i
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