creator economy

A Dungeons & Dragons actual play show is going to sell out Madison Square Garden

What does Taylor Swift have in common with a group of improv comedians pretending to be wizards? They can both sell out Madison Square Garden (… and also, their fans kind of hate Ticketmaster no

Hundreds of creators sign letter slamming Meta’s limit on political content

If you haven’t been seeing much political content on Instagram lately, there’s a reason for that. Since March, Instagram and Threads have instituted a new default setting that limits polit

YouTube launches new Shopping features to help creators market products and grow their earnings

The launch of the new features come as TikTok Shop is seeking to take on YouTube Shopping and other competitors in the space.

Gumroad no longer allows most NSFW art, leaving its adult creators panicked

Gumroad, an e-commerce company for creators, updated its rules to more strictly limit NSFW content, citing restrictions from payment processors like Stripe and PayPal. For creators who sell adult art,

ShopMy lands $18.5M to help influencers earn more money from promoting products

ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced that it raised $18.5 million. The company will use the money to help scale its network of

Creators are frustrated but energized as TikTok ban gains momentum

The bill that could ban TikTok took one step closer to becoming a law on Wednesday. After being introduced just last week, the bill was fast-tracked through the House of Representatives and will now h

Instagram launches its marketplace to connect brands and creators in 8 new countries

Instagram said today that it is expanding its marketplace tool to connect brands with creators for paid partnerships or ads in eight new countries. The new markets that will get access to this marketp

Reesa Teesa’s ‘Who TF did I marry?’ TikToks are like an audiobook

TikTok’s latest viral superstar is Reesa Teesa, a Georgia woman who posted 50 videos — just under 10 minutes long apiece — chronicling her tumultuous relationship with her ex-husband

President Biden has a meme strategy, and it’s leaning on Dark Brandon

President Joe Biden’s reelection campaign has finally set up shop on TikTok. Despite controversy in Congress over the app, TikTok is an indispensable tool for presidential candidates to reach young

Mark Zuckerberg defends teenage creators’ right to public Instagram accounts

Mark Zuckerberg, CEO and founder of Meta, commented in today’s Senate hearing on children’s online safety that teenagers should be able to be creators and share their content widely. Senat

Iconic streamer Pokimane is leaving Twitch for YouTube

Update, 1/31/23 at 1:15 PM ET: Pokimane has now confirmed she left Twitch to stream on YouTube. One of the most popular streamers on Twitch, Pokimane announced today that she is leaving the platform.

Twitch announces 60/40 revenue split in expanded Plus Program

Twitch is introducing a new tier to its premium revenue share program — currently known as the “Partner Plus Program” — that would grant a 60/40 revenue split and has lower qualificati

MrBeast made $263K from a video on X, but calls the payout ‘a bit of a facade’

MrBeast made over $263,000 in ad revenue from posting his latest video on X, but the YouTube icon says he thinks this number is “a bit of a facade.” “Advertisers saw the attention it

How FYPM used Instagram Stories and thirst traps to raise $275K

Lindsey Lee Lugrin took an unconventional route to becoming a founder, so it’s only fitting that her fundraising strategies are just as unique. Her company Fuck You Pay Me (FYPM), which is like a Gl

The creator economy is ready for a workers’ movement

Erin McGoff has 3 million followers on social media, but with the money she gets from Instagram and TikTok, she wouldn’t be able to pay for the plate of mozzarella sticks we’re sharing in a Baltim

CNDO is a new ‘challenge-based’ social networking app for creators and fans

Tim Schaecker, a TikToker with 8.8 million followers and a member of the German boy band Elevator Boys, officially launched today a new social networking app in an effort to encourage other content cr

The World Cruise on TikTok is an unintentional online reality show

“New characters unlocked on the nine-month Ultimate World Cruise TikTok channel!” says an older man as pink letters fly across the screen to form a kooky subtitle. “Who are they?” his wife ask

Twitch is laying off another 500 employees

Another round of layoffs is hitting Twitch. The Amazon-owned livestreaming platform will cut 35% of its staff, or roughly 500 employees, Bloomberg reported Tuesday. Twitch publicly confirmed the layof

The internet moments that defined 2023

Can you believe that it was only this summer when Baby Gronk rizzed up Livvy Dunne? Sometimes, the internet’s most viral memes may seem entirely incomprehensible (like when Baby Gronk rizzed up Livv

The new American Dream is to get MrBeast to pay off your debt

A woman in a blue tracksuit is on the floor of a bright asylum-like room, stretching in a pigeon yoga pose when she turns to the stranger she plans to live with for 100 days. “What are you going to
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