creator economy

The animated VTuber Ironmouse won Content Creator of the Year at the Game Awards

This year at the Game Awards, the coveted Content Creator of the Year award went to Ironmouse, a fan-favorite VTuber. It marks the first time that an animated character has won the award, showing how

Everything you know about the podcast industry is a lie

It seems like the writing is on the soundproofed wall: The podcast boom is over, and this week’s news is evidence. Spotify laid off 17% of the company — its third round of layoffs this year — an

Creators, no-code and how regular folks can build an online business

Welcome back to Equity, TechCrunch’s venture-capital focused podcast. Today, we’re bringing you a conversation from TC Disrupt 2023, with Serhii Bohoslovskyi, founder of no-code app-builder Tribl

Mozaic raises $20 million to build payment-splitting solution for creators

Creators often work with different collaborators for different projects. And splitting payments with others is one of the biggest challenges for creators. Mozaic (previously Jammber) is trying to solv

TikTokers are sharing Palestinian family recipes to raise money for aid

“This is Palestinian falafel, and this is my Palestinian grandmother,” TikTok creator Vegan Bodegacat says in a voiceover as her grandmother blends soaked chickpeas with fresh parsley, the

Creators have mixed feelings about TikTok’s new monetization program

TikTok is revamping its system for paying creators. With its new Creativity Program, which incentivizes users to make videos longer than one minute, the platform estimates that creators can make more

Agentio is building a platform for YouTubers to sell ad slots in their videos

Should you devote a considerable amount of time to YouTube, you’ll likely encounter videos in which the creators discuss the sponsors supporting their content. Agentio is building a platform for

Quora’s Poe introduces an AI chatbot creator economy

When you think of the term “creator” you generally think of someone making content for social media platforms like TikTok, YouTube or Instagram. But Quora’s AI chatbot platform Poe i

Twitch’s CMO says competition from rival platforms is good for creators

Though attendees grumbled about Las Vegas as a city, the community sentiment at this year’s TwitchCon was notably more optimistic than it was at last year’s convention. TwitchCon 2023 closed out a

Twitch’s money guy talks about the revenue split controversy and its monetization long game

Twitch has had a tense year, in part due to community backlash over policy changes that affect the way creators can monetize their content.  Last year, the company announced that it would end the 70/

Creators raising venture capital: Unsettling or genius?

When Slow Ventures announced that it would set aside $20 million to invest in individual creators, GP Sam Lessin responded to onlookers’ confusion with a memorable quip: “it’s def not indentured

VidCon is still kickin’

VidCon is a weird event. Over the last 13 years, the event has transitioned from just a fan convention to an industry-forward gathering where you’ll mingle with venture capitalists and Hatsune M

X (Twitter) has paid almost $20M to creators, CEO says

The company formerly known as Twitter has paid out nearly $20 million to creators, according to a post from X CEO Linda Yaccarino. The platform, now called X, began paying creators in July for a shar

Reddit will start paying you real money for good posts

Reddit announced a contributor program on Monday, which awards users actual, real money for their fake internet points. Now, eligible users will be able to convert their Reddit gold and karma into fia

TikTok’s revamped creator fund expands beyond the US to Brazil, Germany, Korea and more

TikTok is expanding its revamped creator fund, called the “Creativity Program Beta,” beyond the United States. The program is now available to eligible creators in Brazil, France, Germany, Japan,

Patreon pilots Discord-like chatroom feature

The fan membership platform Patreon is beginning to roll out a chat feature, connecting creators directly with their fanbase in a group message. The offering will become available to some creators tod

Twitch just made it a little easier to qualify for the Partner Plus program

Earlier this summer, Twitch offered some good news to streamers frustrated with the platform’s default revenue share, which splits earnings between the company and the creator 50/50. With the la

A new creator’s guild aims to protect online content creators

Content creation is work, but in such a rapidly shifting social media landscape, creators face an uphill battle fighting for fair pay and ownership of their content — typically without any instituti

OnlyFans’ profitability proves the creator economy boom was real enough

Quibbles aside, OnlyFans has proved that the creator economy is just as real (and profitable) as many founders and investors hoped.

TechCrunch+ Roundup: Creator economy VC survey, B2C fintech growth strategy, web3 demo day

There are a million reasons why startups fail, and there are only a few reasons why they succeed.
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