content marketing

We throw away 80% of our content ideas, and you should too

Plenty of ideas have merit, but when it comes to which ones you move forward with, make sure you’re investing time and budget into the ideas with the highest probability of value and success.

What we’ve learned from building 40,000+ links for clients

The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription

Getting more people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

The secret of content marketing: avoid high bounce rates

Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?

Ceros raises $14M for its interactive content platform

Ceros allows marketers to create animated, interactive content — but don’t call it a content marketing company. “We think content is just a dry, bland, over-leveraged, oversaturated spa

Fiverr acquires ClearVoice to double down on content marketing

Fiverr is acquiring ClearVoice, a company that helps customers like Intuit and Carfax find professionals to write promotional content. The two companies seem like a natural fit, as they both operate m

DataSine raises $5.2M led by Pentech and Propel for its AI content-marketing platform

By now, most of us should be familiar with the concept of the tailored news feed. Right now my Facebook feed (yes, I’m still there, alas) has been messed up because I’ve clicked on too many posts

Crunch Report | NBCUniversal Invests $500 Million in Snap

NBCUniversal invests $500 million in Snap, Jeff Bezos has plans for a Moon expedition, Uber plans to turn its app into a content marketplace and more Uber troubles. All this on Crunch Report.

What to look for in the next Pokémon Go

If you had to crown an “App of the Summer,” Pokémon Go would undoubtedly be at the top of the list. The app became a household name within days of its July launch and was the most downloaded iOS

ScribbleLive acquires SEO company LinkDex

Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content market

Mapping Israel’s marketing technology industry

Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing str

Meet Articoolo, the robot writer with content for brains

There is great writing. And there is content. And at this juncture in the internet's evolution it seems very plain, Dear Online Reader, that you are mostly being served a tsunami of content -- acceler

Everything the tech world says about marketing is wrong

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Sharethrough grades your headlines with its new Hemingway tool

Ask most writers and editors and I’ll bet they agree: Writing headlines is hard. It’s not easy to come up with something exciting and attention-grabbing that also conveys the important in

ScribbleLive Acquires Visually To Combine Their Content Marketing Tools

ScribbleLive has acquired Visually for an undisclosed price. Toronto-based ScribbleLive was founded in 2008, starting out as a liveblogging platform and eventually growing to a broader set of tools fo

SnapApp Raises $12M To Help Marketers Build Interactive Content

Content marketing startup SnapApp has raised $12 million in Series A funding. The Boston-based company offers online tools for building calculators, quizzes, infographics, interactive videos and other

Livefyre Launches New Platform To Help Marketers Harness User Content

There's been a big push from startups promising to help marketers and publishers take advantage of all the user-generated content that's posted to social media, but Livefyre CEO Jordan Kretchmer sugge

Keywee Gets $9.1M From Eric Schmidt, NY Times For Its AI Approach To Content Marketing

While Facebook is reportedly talking to publishers to host their content as a way of boosting the number of people who read it, one more startup is entering the fray to help publishers improve
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