content marketing

Crunch Report | NBCUniversal Invests $500 Million in Snap

NBCUniversal invests $500 million in Snap, Jeff Bezos has plans for a Moon expedition, Uber plans to turn its app into a content marketplace and more Uber troubles. All this on Crunch Report.

What to look for in the next Pokémon Go

If you had to crown an “App of the Summer,” Pokémon Go would undoubtedly be at the top of the list. The app became a household name within days of its July launch and was the most downloaded iOS

ScribbleLive acquires SEO company LinkDex

Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content market

Mapping Israel’s marketing technology industry

Marketing technology is in the midst of a worldwide boom. Given the expansion of the internet, social media and various other forms of digital technology, there are a growing number of ways to market

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing str

Meet Articoolo, the robot writer with content for brains

There is great writing. And there is content. And at this juncture in the internet's evolution it seems very plain, Dear Online Reader, that you are mostly being served a tsunami of content -- acceler

Everything the tech world says about marketing is wrong

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.

Sharethrough grades your headlines with its new Hemingway tool

Ask most writers and editors and I’ll bet they agree: Writing headlines is hard. It’s not easy to come up with something exciting and attention-grabbing that also conveys the important in

ScribbleLive Acquires Visually To Combine Their Content Marketing Tools

ScribbleLive has acquired Visually for an undisclosed price. Toronto-based ScribbleLive was founded in 2008, starting out as a liveblogging platform and eventually growing to a broader set of tools fo

SnapApp Raises $12M To Help Marketers Build Interactive Content

Content marketing startup SnapApp has raised $12 million in Series A funding. The Boston-based company offers online tools for building calculators, quizzes, infographics, interactive videos and other

Livefyre Launches New Platform To Help Marketers Harness User Content

There's been a big push from startups promising to help marketers and publishers take advantage of all the user-generated content that's posted to social media, but Livefyre CEO Jordan Kretchmer sugge

Keywee Gets $9.1M From Eric Schmidt, NY Times For Its AI Approach To Content Marketing

While Facebook is reportedly talking to publishers to host their content as a way of boosting the number of people who read it, one more startup is entering the fray to help publishers improve

Trapit And Addvocate Merge For A Content Marketing Team Up

Two not-terribly-similar startups, <a target="_blank" href="">Trapit</a> and <a target="_blank" href="">Addvocate</a>, <a target="_blank" href="http://www.trap

SimpleReach Raises $9M To Measure Content Marketing And Native Ads

<a target="_blank" href="">SimpleReach</a>, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9

Triblio Raises $3.4M For A Data-Driven Approach To Content Marketing

Triblio, a startup that says it's bringing "science to the art of content marketing," is announcing that it has raised $3.4 million in seed funding. Content marketing startups (i.e. the ones that h

Visually Will Tell Marketers Whether People Actually Cared About That Infographic

Infographic and "visual content" marketplace <a target="_blank" href="">Visually</a> is the latest startup trying to take a new approach to measuring the effectiveness of content marke

Contently Offers New Analytics Tools To Help Content Marketers Go Beyond Pageviews

There are a number of startups offering tools to help advertisers create articles, videos, and other content that can attract potential customers. (<a href="

LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts

LinkedIn is introducing some new tools for businesses hoping to attract a following with their LinkedIn content. First up, there's a content marketing score, which measures the total effectiveness

NewsCred Unveils Content Marketing Partnerships With Getty Images,, Others

Content marketing startup <a target="_blank" href="">NewsCred</a> isn't just connecting marketers with freelancers anymore — through a new partnership program, it allows them

LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

There’s been a lot of discussion and debate around the benefit to brands of building a presence on Facebook and Twitter. At the same time, LinkedIn has been <a href="
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