content marketing

  • SnapApp Raises $12M To Help Marketers Build Interactive Content

    SnapApp Raises $12M To Help Marketers Build Interactive Content

    Content marketing startup SnapApp has raised $12 million in Series A funding. The Boston-based company offers online tools for building calculators, quizzes, infographics, interactive videos and other types of interactive content. Marketers, particularly marketers trying to sell to other business, can then use that content to connect with potential customers. “Interactive content is… Read More

  • Livefyre Launches New Platform To Help Marketers Harness User Content

    Livefyre Launches New Platform To Help Marketers Harness User Content

    There’s been a big push from startups promising to help marketers and publishers take advantage of all the user-generated content that’s posted to social media, but Livefyre CEO Jordan Kretchmer suggested that one area has been relatively neglected — pushing UGC to a brand’s own website. Read More

  • Keywee Gets $9.1M From Eric Schmidt, NY Times For Its AI Approach To Content Marketing

    Keywee Gets $9.1M From Eric Schmidt, NY Times For Its AI Approach To Content Marketing

    While Facebook is reportedly talking to publishers to host their content as a way of boosting the number of people who read it, one more startup is entering the fray to help publishers improve readership and traffic on their own sites, specifically around paid content and content marketing. Keywee — a content marketing startup founded in Israel and operating in NYC that uses… Read More

  • Trapit And Addvocate Merge For A Content Marketing Team Up

    Trapit And Addvocate Merge For A Content Marketing Team Up

    Two not-terribly-similar startups, Trapit and Addvocate, announced today that they’re merging. Trapit co-founder and CEO Gary Griffith will now serve as CEO of the combined company, which has the unwieldy name Addvocate-Trapit. Griffith told me they put off coming up with a more streamlined name “until we’re fully integrated on the product side.” The rest of the… Read More

  • SimpleReach Raises $9M To Measure Content Marketing And Native Ads

    SimpleReach Raises $9M To Measure Content Marketing And Native Ads

    SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well their content is doing on publisher websites and on social media, but also predict which articles will take off — each article is assigned a score between 0… Read More

  • Triblio Raises $3.4M For A Data-Driven Approach To Content Marketing

    Triblio Raises $3.4M For A Data-Driven Approach To Content Marketing

    Triblio, a startup that says it’s bringing “science to the art of content marketing,” is announcing that it has raised $3.4 million in seed funding. Content marketing startups (i.e. the ones that help companies produce blog posts, videos, and other content that can indirectly promote their brand) have announced some big rounds this year — NewsCred raised $25 million… Read More

  • Visually Will Tell Marketers Whether People Actually Cared About That Infographic

    Visually Will Tell Marketers Whether People Actually Cared About That Infographic

    Infographic and “visual content” marketplace Visually is the latest startup trying to take a new approach to measuring the effectiveness of content marketing. In the past month or so I’ve written about new analytics tools offered by Contently, Chartbeat, and Sharethrough, all based on the idea that content marketers and native advertisers need new sets of data to tell… Read More

  • Contently Offers New Analytics Tools To Help Content Marketers Go Beyond Pageviews

    Contently Offers New Analytics Tools To Help Content Marketers Go Beyond Pageviews

    There are a number of startups offering tools to help advertisers create articles, videos, and other content that can attract potential customers. (LinkedIn just announced a partnership program to work with many of those startups.) But how can companies tell if this content marketing is actually working? That’s the problem that Contently is trying to address with its new Insights product. Read More

  • LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts

    LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts

    LinkedIn is introducing some new tools for businesses hoping to attract a following with their LinkedIn content. First up, there’s a content marketing score, which measures the total effectiveness of a businesses’ LinkedIn content. It’s calculated by taking the total number of unique LinkedIn members who engaged with a company’s Sponsored Updates, Company Pages… Read More

  • NewsCred Unveils Content Marketing Partnerships With Getty Images, Visual.ly, Others

    NewsCred Unveils Content Marketing Partnerships With Getty Images, Visual.ly, Others

    Content marketing startup NewsCred isn’t just connecting marketers with freelancers anymore — through a new partnership program, it allows them to commission work from organizations like Getty Images and Visual.ly. The goal of these content marketing programs is to help companies build their presence online and awareness among consumers, often with content that doesn’t… Read More

  • LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

    LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

    There’s been a lot of discussion and debate around the benefit to brands of building a presence on Facebook and Twitter. At the same time, LinkedIn has been ramping up its efforts to get brands to create content and promote it through advertising. To illustrate the benefits of building a successful sponsored group, LinkedIn pointed me to Connect: Women’s Professional Network, which… Read More