We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter
There's a lot of advice out there on how to grab people's attention, but there's one aspect of marketing that Robert Katai thinks isn't talked about as often: maintaining their attention.
Boston-based CRM company HubSpot announced today that co-founder and CEO Brian Halligan would be stepping into the executive chairman role and Chief Customer Officer Yamini Rangan would be taking over
There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.
Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev's CEO Karl Hughes to learn more.
"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."
Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.
TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.
Your first marketer will have an outsized impact on team dynamics as well as the overall strategic direction of the brand, product and company.
A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.
Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a
If you’ve run into roadblocks, make sure you’re not making any of these mistakes with your content or your pitching.
Those who see the opportunity in data-focused content will reap disproportionate benefits.
Is there a data-driven — or even better, an AI-driven — process for gaining deeper insight into which images are more likely to engage users?
Utilizing content marketing and digital PR can make huge strides in getting your brand name out there.
Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alik
Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.
Plenty of ideas have merit, but when it comes to which ones you move forward with, make sure you’re investing time and budget into the ideas with the highest probability of value and success.
The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.