content marketing

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.

Making a splash in the marketing world

“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter

Romanian marketing expert Robert Katai explains how to get the most out of your content

There's a lot of advice out there on how to grab people's attention, but there's one aspect of marketing that Robert Katai thinks isn't talked about as often: maintaining their attention.

HubSpot CEO moving to exec chairman role as company promotes Yamini Rangan to CEO

Boston-based CRM company HubSpot announced today that co-founder and CEO Brian Halligan would be stepping into the executive chairman role and Chief Customer Officer Yamini Rangan would be taking over

Demand Curve: Tested tactics for growing newsletters

There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.

Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev's CEO Karl Hughes to learn more.

Unmuted founder Max van den Ingh on success beyond the metrics

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing and more

Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.

Growth marketing roundup: Cool SaaS, marketing lies, VR ads and more

TechCrunch is searching for the best growth marketers for founders to work with. Click through to learn about some of our favorites.

5 questions startups should consider before making their first marketing hire

Your first marketer will have an outsized impact on team dynamics as well as the overall strategic direction of the brand, product and company.

Even startups on tight budgets can maximize their marketing impact

A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content.

Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a

6 reasons why reporters aren’t interested in your content marketing

If you’ve run into roadblocks, make sure you’re not making any of these mistakes with your content or your pitching.

Leverage public data to improve content marketing outcomes

Those who see the opportunity in data-focused content will reap disproportionate benefits.

There’s a way to pick the absolute best images for your content: Apply AI

Is there a data-driven — or even better, an AI-driven — process for gaining deeper insight into which images are more likely to engage users?

2 strategies for creating top-of-funnel marketing content

Utilizing content marketing and digital PR can make huge strides in getting your brand name out there.

Earn the best backlinks with high-quality content and digital PR

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alik

When you need content to build links, use social proof of concept

Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.

We throw away 80% of our content ideas, and you should too

Plenty of ideas have merit, but when it comes to which ones you move forward with, make sure you’re investing time and budget into the ideas with the highest probability of value and success.

What we’ve learned from building 40,000+ links for clients

The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.
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