competitive intelligence

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combin

Greycroft, Lerer Hippeau and Audible back audio measurement startup Veritonic

Veritonic is announcing that it has raised $3.2 million in Series A funding led by Greycroft, with participation from Lerer Hippeau and Amazon-owned audiobook service Audible. CEO Scott Simonelli, who

SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel

Companies are increasingly dependent on digital platforms for their business growth, and that is giving a boost to analytics firms that are helping them make better sense of that digital landscape. Si

TrackMaven Lands $6.5M From NEA And Others To Bring Better Competitive Intelligence To Digital Marketers

As content marketing becomes an increasingly significant part of the digital marketing arsenal, it it brings with it new opportunities, both allowing marketers to expand beyond traditional approaches