coca-cola

  • Blippar redesigns its visual search app with a focus on discovery

    Blippar redesigns its visual search app with a focus on discovery

    Blippar, the augmented reality app that gives you a deeper look at the world around you, has today unveiled a redesigned version of the app that focuses on discovery. Blippar’s visual search tool can recognize hundreds of millions of items, at least on a category level. Some of these items are simply recognized as ‘building’ or ‘skirt’, whereas other items can… Read More

  • Twitter’s ‘CashMoji’ Campaign With Coke Also Leverages Niche And Vine

    Twitter’s ‘CashMoji’ Campaign With Coke Also Leverages Niche And Vine

    Now that we can see that the custom emojis on Twitter are an ad unit, there are a few more interesting things to point out about the campaign with Coke. It appears that the company has leveraged stars of its acquired video platform, Vine, with a lot of them tweeting/vining to their vast number of followers about it. Read More

  • Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke

    Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke

    A few months ago, I wondered out loud if Twitter was missing the boat by not charging for its custom emojis. I mean, brands want to spend money on ads. I bet they’re salivating over having their own custom emoji on the platform. Wonder no more. Coke has gotten its own custom emoji (previously called hashflags), the company shared with me last night. Until now, Twitter has only… Read More

  • Apple Watch And The Future Of App Design Crunch Network

    Apple Watch And The Future Of App Design

    The launch of the Apple Watch represents the latest proof point that we’re only going to have more devices to consider when designing mobile apps. Not only does it represent a huge opportunity for more personal experiences, but it presents user interface designers with the increasingly complex challenge of scaling themselves to design for Web, mobile, tablets and wearables. Read More

  • I’m Not Sure This Will Actually Happen If You Spill Coke On Your Computer, But I’m Willing To Try

    I’m Not Sure This Will Actually Happen If You Spill Coke On Your Computer, But I’m Willing To Try

    Did you guys see that Coca Cola Super Bowl commercial? You know the one. It opens with a weird montage of people who are sad because of the Internet, then segues into a Tron-style data center, where some guy spills Coke on a server. Now, you might think that this would be bad news, but no! Instead of everything breaking down, some puzzling combination of Coca Cola and positive emotions… Read More

  • Coca-Cola Hopes Its Startup Incubator Is The Real Thing

    Coca-Cola Hopes Its Startup Incubator Is The Real Thing

    Suddenly major brands are looking to get into the startup funding game, whether we’re talking GE, Yammer or even non-tech brands like McDonald’s. Coca-Cola is another consumer brand looking for an edge by funding new startups. Coke isn’t doing it for pure investment purposes necessarily, but because they believe lean startups can give them the creativity, agility and speed… Read More

  • The Path To Successful Digital Transformation Starts With Pockets Of Innovation

    The Path To Successful Digital Transformation Starts With Pockets Of Innovation

    I’ve been hearing about “Digital Transformation” for a couple of years now, and as I’ve wandered the halls of Web Summit this week in Dublin, I’ve heard lots of talk about how companies must transform and change the way they approach development and IT, while searching for innovative ways of doing business. But doing that remains daunting and scary for many… Read More

  • Spotify Details New Global Partnership With Coca-Cola

    Spotify Details New Global Partnership With Coca-Cola

    Right now I’m sitting in a room covered in Spotify and Coca-Cola logos. That’s because Spotify and Coke have just announced a global partnership to help both brands expand their ubiquity. The folks at Coke explained that music has always been a huge part of Coke’s marketing efforts, going all the way back to a series of ads featuring Ray Charles nearly 50 years ago. That… Read More

  • Beverage Companies Go Sustainable With Biodegradable Plastics, Ramped Up Recycling

    Coca-Cola (nyse: KO) announced plans today to invest $24 million, along with ECO Plastics Ltd. (which will contribute about $5 million of that) to build a new, plastic bottle recycling facility in Lincolnshire, England. In recent weeks, the company also struck a landmark deal to sell its 30 percent plant-based plastic to Heinz, which will begin to use it in ketchup and condiments packaging… Read More

  • Now there's robotic Coca-Cola vending machines running around Tokyo

    Apparently there’s a Coca-Cola robot running wild through the streets of Tokyo, ostensibly promoting the sugar water drink at passers-by. The initial write-up has more than one quip that made me chuckle: “…lumbering around Tokyo pinching the heads of people who prefer a different brand.” What is it with Japan and vending machines? Read More

  • Bill Gates invests in Mexican brewery

      Bill Gates now owns 3-percent of the world’s second-largest Coke bottler and Mexico’s second-largest brewery. I say good for you, Mr. Gates. Cascade Investment LLC, the asset management firm that Gates owns, recently purchased almost 11 million shares of Monterrey, Mexico’s Femsa. Femsa has a soft drink unit (Coca-Cola Femsa), a beer subsidiary, and a retail unit… Read More

  • Coca-Cola Cherry Zero Reviewed

    On an especially hot day like today, you’ll probably want to cool off and have a refreshing beverage. But which should you choose? A soda? A bottle of Jack Daniels? Here’s my take on the new Coca-Cola Cherry Zero soda. I’m normally a Pepsi-man, but this worked out “surprisingly” well. Read More