Clothing

Amazon turns to AI to help customers find clothes that fit when shopping online

After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. The compa

Influencer shopping app LTK adds creator product reviews in its latest update

Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z — have put their trust in influence

Lyft follows Uber’s lead and removes its mask mandate

Despite the ongoing COVID-19 pandemic, face masks are no longer required for Lyft riders and drivers. Yesterday, Florida federal Judge Kathryn Kimball Mizelle voided a federal mask mandate on transpor

Amazon expands its custom-fit clothing service ‘Made for You’ with athletic tees

Amazon is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements. First launched in December 2020 with ca

Walmart launches AI-powered virtual clothing try-on technology for online shoppers

Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI tech

Pair Eyewear focuses on adult glasses as it takes in $60M

If Pair’s announcement is any indication, the direct-to-consumer eyewear market is doing quite well.

OpenSponsorship lands new capital to bring brands, athletes together

OpenSponsorship is disrupting the $60 billion sponsorship industry by providing flexibility on the kinds of deals brands can make with athletes.

Both& introduces a line of D2C transmasculine clothing

Historically, the transmasculine community has been neglected by the fashion world. But Both& is a new brand looking to offer clothing tailored specifically for transmasculine bodies. The company

NASA will use Fitbits to help prevent spread of COVID-19 to astronauts and employees

NASA will provide 1,000 of its employees, including 150 astronauts, with Fitbit devices in a pilot program designed to see if they can help supplement efforts to keep these mission-critical personnel

Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A

Curtsy, a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. The app, which

Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire

Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Golden

Walmart partners with fashion consignment marketplace thredUP

Walmart is continuing its foray into fashion e-commerce, announcing a strategic partnership with fashion resale marketplace thredUP to list a large number of items on Walmart’s digital storefront. W

As fashion has its metaverse moment, one app looks to bridge real and virtual worlds for sneakerheads

Fashion is having its moment in the metaverse. A riot of luxury labels, music, and games are vying for attention in the virtual world. And as physical events and the entertainment industry that depend

3D-printed glasses startup Fitz is making custom protective eyewear for healthcare workers

A lot of startups have answered the call for more personal protective equipment (PPE) and other essentials to support healthcare workers in their efforts to curb the spread and impact of COVID-19. One

St. Louis-based Summersalt raises $17.3 million for its direct-to-consumer clothing line

The Midwest may not be known as the fashion capital of the world (or even the U.S.), but its place in the consumer retail firmament is secure through L Brands and its Victoria’s Secret and Bath

North ending production of current Focals smart glasses to focus on Focals 2.0

Smart glasses maker North announced today that it will be ending production of its first-generation Focals glasses, which it brought to market for consumers last year. The company says it will instead

Style Theory, a fashion rental startup in Southeast Asia, raises $15 million led by SoftBank Ventures Asia

Style Theory, a platform for renting designer apparel in Indonesia and Singapore, announced today it has raised $15 million in Series B funding. The startup says this is the first closing of the round

Billionaire clothing dynasty heiress launches Everybody & Everyone to make fashion sustainable

Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. But now, the heiress to an estima

NASA’s new Artemis spacesuits make it easier for astronauts of all sizes to move on the Moon

NASA revealed new spacesuits, specifically created for the Artemis generation of missions, which aim to get the first American woman and the next American man to the surface of the Moon by 2024. The n

Red Heart’s Heat Wave yarn knits together hand-crafting and new textile technology

Affordable and readily available, Red Heart is the yarn brand that many knitters, including me, used the first time we picked up a pair of needles. I was surprised to see a pitch from them land in my
Load More