Click Forensics

  • Click Forensics Acquires, Becomes Adometry And Launches Ad Analytics Suite

    Click Forensics this morning announced that it has purchased display ad verification technology provider Adometry and that it will be changing its company name to Adometry as a result of the transaction. Terms of the deal were not disclosed. Adometry is today launching an integrated online advertising analytics suite designed to help advertisers verify, measure and optimize campaign… Read More

  • Report: Click Fraud At Record High

    17.1% of all clickthroughs on web advertising are the result of click fraud – the act of clicking on a web ad to artificially increase its click-through rate – according to the latest report from Click Forensics, a company that specializes in monitoring and preventing internet crime. The level of clickfraud is the highest the company has seen since it started monitoring for it… Read More

  • Maybe The Fight Against Click Fraud Isn't Hopeless After All

    One good quarter does not make a trend, but there is a glimmer of hope in the fight against click fraud (fake clicks that can nevertheless cost advertisers money). Click Forensics is reporting that the overall click fraud rate was down half a percentage point in the first quarter to 16.3 percent. Although that is still higher than the rate was a year ago, it could be an indication that… Read More

  • Click Forensics Raises $10 Million B Round

    Click fraud is a big business, and so is detecting it. Click-fraud auditing firm Click Forensics has raised a $10 million B round, led by Sierra Ventures. Also participating is Austin Ventures and Shasta Ventures, who invested in the company’s $5 million A round last January. Advertisers and Website can subscribe to the company’s service, which claims to be able to identify… Read More