casper

Brand is more than meets the eye

This guest post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies.

Mattress startup Casper valued at $1.1B with new funding

The direct-to-consumer mattress business has raised $100 million from Target, NEA and Norwest Venture Partners.

Casper announces the Glow — a portable, sleep-friendly light

Over the past few years, mattress company Casper has expanded its product lineup to include everything from dog beds to nap pillows. (It’s also opened its own nap store.) The latest addition: th

For $5,400 per year, Chief helps women reach the C-suite

A new network for powerful women launches today with $3 million in venture capital funding.

Hear how to build a brand from Tina Sharkey, Emily Heyward and Philip Krim at Disrupt

For startups, especially e-commerce companies, branding is everything. A slogan, an ad, even the design of the logo can make the difference between success and failure. But understanding how to develo

Casper opens a storefront for $25 naps

Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap. In The Dreamery, you can reserve nooks for 45 minutes at a time, at a cost of $25 per session. These nooks

Casper launches a $35 nap pillow for sleeping on-the-go

Casper is launching a new product today — the Casper Nap Pillow, a small pillow that you can carry in your bag. While the startup remains best-known for its mattresses, it’s expanded to offer

Approaching e-commerce investments in the age of Amazon

With Amazon as the 800-pound gorilla, many of my fellow investors choose to ignore e-commerce altogether. In fact, the industry hit recent lows in a number of deals and investments. But as Bonobos’

American Airlines teams up with Casper to offer new in-flight sleep products

American Airlines and Casper are announcing a new partnership that could help passengers (like me) who have trouble sleeping on flights. They’re not going as far as putting Casper mattresses on

Crunch Report | Uber Agrees to 20 Years of Privacy Audits

Amazon debuts instant pickup to order and pick up your stuff within two minutes, Uber agrees to 20 years of privacy audits, Casper's new mattress and Microsoft buys Cycle Computing. All this on Crunch

Casper announces a new high-end mattress called the Wave

Casper is unveiling a new mattress that co-founder and Chief Product Officer Jeff Chapin said responds to your body’s shape, combining the best elements of soft and firm mattresses. The Wave mat

Autonomous cars will bring a moveable feast of products and services

Cyrus Radfar Contributor Cyrus Radfar is the founding partner at V1 Worldwide. More posts by this contributor Will tech companies change the way we manage our health? Amazon isn’t to blame for t

Chasing dreams may be the next sleeper hit for venture capitalists

After decades spent funding technologies tailored to deprive us of sleep (see: streaming video, gaming, social networks and 24/7 online shopping), the venture capital industry has decided to direct it

Target just gave Casper $75 million

Target has reportedly rolled $75 million into Casper, the direct-to-consumer mattress startup you may have heard about in all those podcasts. The funding is a good chunk of what should end up being a

New York’s tech community pens letter condemning Trump’s immigration ban

Non-profit technology policy organization Tech:NYC has joined a rising chorus of companies responding to Friday’s sweeping immigration ban, penning a letter condemning President Trump’s actions.

This adorable dog reviews Casper’s new mattress

Meet Henri, the middle malshi (a maltese/shih-tzu mix, apparently) who shares a Manhattan apartment with our Senior Video Producer, Veanne. Being the urbane, city dwelling sort, Henri agreed to test o

Stop applying tech principles to consumer startups 

When you hear “startup,” you probably think of Facebook, Airbnb or Uber before Casper or Blue Bottle Coffee. But while companies that produce tangible goods like food and clothing receive less med

Casper makes dog beds now

110 protoypes, 460 hours of lab testing and 11 months of sleep studies later, Casper is ready to starting shipping out dog beds. The mail order mattress startup that is almost single-handedly proppin

The tipping point for rebellion

We are all getting lazy and spoiled. We’re not choosing simple over better, but easy over passably good. We’re self-sabotaging ourselves because effort is a price too great for anything.

Two years after launching, Casper prepares for European expansion

It’s been exactly two years since Casper started selling mattresses, and CEO Philip Krim said it’s already turned into a big business, with $100 million in revenue (not to mention a $550 m
Load More