• BazaarVoice Gets Walmart Deal

    Walmart finally added user comments and reviews to its website. Reuters covered the news today, which was picked up by major media. In those articles, Walmart CMO Cathy Halligan said reviews and comments were “the No. 1 customer-requested feature.” What this article didn’t mention is that Austin-based Bazaarvoice, a company I covered just over a year ago, is the technology… Read More

  • Product Reviews: Everyone Wants A Piece Of The Market, But PowerReviews May Get It

    Product Reviews are pure gold – people want to see what others say about a product before buying (Forrester Research says 71% of online shoppers seek out product reviews). If you control the reviews, you have a very qualified lead that you can then try to sell something to, or pass off to someone else for a fee. Today, product reviews are largely concentrated at big hubs like Amazon… Read More