Successful companies realize that customer success is a mindset that places the customer at the organization’s center.
Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business.
Swiss startup Typewise is showing the power of sticking at it: The team behind patented text prediction technology — whose fascination with typing productivity started off as a consumer keyboard
There’s tremendous opportunity in a recession for growing revenue. But first, you have to fundamentally change the way you approach sales.
Vanity metrics have taken the backseat in this new world. There will be few paths forward for you if you don't prove you're efficient.
When it comes to assessing investment opportunities, few venture and growth equity investors have the resources to conduct thorough technical diligence. This needs to change.
Technology leaders don’t like to admit it, but sales has a perception problem that deters many fabulous candidates — especially women and minorities — from pursuing careers in tech sales.
The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.
A lot of founders make the mistake of thinking that hiring a bunch of highly paid account executives (a fancy name for salespeople) is the same as "going enterprise." It’s not.
Getting back to consumers means understanding data on them, experimenting with solutions and iterating. Sound familiar? That’s exactly what product teams do to refine their offerings.