New Yahoo Mobile Development Suite Seduces App Makers With Analytics, Search, Ads

Today at Yahoo’s first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for monetization, Search In Apps, and App Ma

Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M

Yahoo just <a target="_blank" href="">announced</a> that it's acquiring video ad company BrightRoll for $6

Veenome Raises Another $600K To Translate Video Content Into Machine-Readable Data

<a target="_blank" href="">Veenome</a>, a startup that analyzes video content to improve ad targeting (as well as analytics and SEO), just announced that it has raised $600,000 i

BrightRoll Snags Former Yahoo Treasurer And VP Of Finance As Its New CFO

<img src="" class="shot2" /> <a href="">Yahoo</a> has apparently lost yet another executive with t

BrightRoll Rolls Into Mobile Video Ads

<img src='' class="snap_nopreview shot" alt="" />Chasing the general trend of people spending more and more time

BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent

<img src="" width="215" height="108" /> Online video ad rates keep coming down, but that could be a good thing. <a href="ht

BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up

<img src="" width="179" height="60" /> Video ads are the great hope of brand marketers on the Web. They are easy to understand (i

BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King

<img src="" width="215" height="121" /> The ad rates for online video keep coming down, and that is a good thing. Video ad network

BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter

<img src="" /> Some new data from video ad network <a href="">BrightRoll</a> suggests that Web video advertisi

BrightRoll Launches DIY Video Ad Network

Video ad network BrightRoll relaunched this morning with a name change from PostRoller and now offers direct access to the ad insertion process for consumer video producers. The company’s techno