Instagram now allows businesses to schedule their posts

Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were

Twitter launches a new enterprise API to power customer service and chatbots

Twitter’s big news this week is its announcement that it’s now enforcing its new policies around hateful content and abuse, but today the company is rolling out something new for developer

Coca-Cola’s Alan Boehme is taking the CTO reins at Procter & Gamble

The former global CTO of Coca-Cola, Alan Boehme, is trading the effervescent world of soda pop for the day-to-day necessities of detergents, deodorants and diapers at Procter & Gamble, TechCrunch

This week in very bad Brand Twitter

Amazon is buying a lot of companies and spending many billions of dollars. The above is a brand, which sells burgers, that apparently wants some money from Amazon. We think. We're not ENTIRELY sur to launch its own ‘everyday essentials’ grocery brand, Uniquely J

Walmart's is going after millennial shoppers with the launch of its own grocery brand called Uniquely J, which is expected to arrive in a couple of months. The goal with the brand -- beyond an

Twitter is giving brands a new way to promote their chatbots

Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pul

Twitter adds location sharing for businesses offering customer support over Direct Messages

The Twitterverse is still reeling from Twitter's revamp of @ replies, and scratching its head over how changing a default avatar has anything to do with addressing abuse, but the network is plodding o

A new, affordable naming startup for startups

A few years ago, I launched a daily email newsletter, and I was ecstatic to be striking out on my own for the first time. Alas, just a few weeks after filing to secure a trademark, an officious-sound

Twilio study: most consumers now want to use messaging to interact with businesses

Twilio, the developer-centric communications platform that successfully IPOed earlier this year, published a new study today about how consumers want to use tech to talk to businesses and brands. The

Twitter introduces ‘promoted stickers’ for brands, with Pepsi as first partner

Twitter made its stickers for photos available to everyone at the end of last month, and now the company has quickly followed that up with the launch of its first branded stickers.

Build your brand, and they will come

To achieve market scale along the lines of GoPro and Fitbit, effectively working with big retailers is a necessary part of the process. Despite the growth of online channels, more than 90 percent of t

How new domains are building better brands

New domain extensions have accumulated some pretty big numbers over the last couple of years. Collective registrations for the new GTLDs (generic top-level domains) have now surpassed 13 million, acco

Livefyre Launches New Platform To Help Marketers Harness User Content

There's been a big push from startups promising to help marketers and publishers take advantage of all the user-generated content that's posted to social media, but Livefyre CEO Jordan Kretchmer sugge

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke

A few months ago, I wondered out loud if Twitter was missing the boat by not charging for its custom emojis. I mean, brands want to spend money on ads. I bet they’re salivating over having their

HelloSponsor Connects Brands With Local Events Looking For Sponsorships

While programmatic ads continue to reshape the web advertising landscape, the market for advertising at public events still lags behind. HelloSponsor, which just launched after going through AngelPad'

Here’s How Chat Apps Are Becoming As Important As Social Media For Brands

Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show.

Instagram Starts Offering Essential Ad Tools At Last

Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the

Newly Launched Marketing Platform Carnival Wants Brands To Stop Treating Mobile Like A Billboard

Just before the holidays, a new mobile marketing platform targeting brands and agencies, Carnival, quietly made its public debut. Based in New York and New Zealand, the company is aspiring to chart a

Mobile App Postagram Now Lets You Send Photo Postcards For Free, Sponsored By Brands

<a target="_blank" href="">Postagram</a>, the mobile app from <a target="_blank" href="">Sincerely</a> that turns your photos into postcards you can mail

The Three Things Warby Parker Did To Launch A Successful Lifestyle Brand

Warby Parker, like so many other lifestyle/tech hybrid companies, faced the problem many small companies see while trying to launch a real brand: how do you make the story resonate?
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