branded content

Tubular Labs raises $10 million to measure online videos across social platforms

Just how popular was that video of the mom laughing in her Chewbacca mask? And how did that video stack up against the mermaid pillow one that went viral in January? Are videos published by Last Week

Facebook set to foster popularity of branded content

Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take of

Playboy pitches advertisers on its nudity-free future

Playboy looked both backwards and forwards during its first NewFronts today, where it pitched advertisers on its plans for what CEO Scott Flanders described as “the new, multi-platform Playbo

The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)

<img src="http://tctechcrunch.files.wordpress.com/2010/09/controltv.png"> I've got to admit, the concept of <a href="http://en.wikipedia.org/wiki/Branded_content">"branded content" </a>on the Web make