In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription
Just how popular was that video of the mom laughing in her Chewbacca mask? And how did that video stack up against the mermaid pillow one that went viral in January? Are videos published by Last Week
Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take of
Playboy looked both backwards and forwards during its first NewFronts today, where it pitched advertisers on its plans for what CEO Scott Flanders described as “the new, multi-platform Playbo
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I've got to admit, the concept of <a href="http://en.wikipedia.org/wiki/Branded_content">"branded content" </a>on the Web make