branded content

  • Tubular Labs raises $10 million to measure online videos across social platforms

    Tubular Labs raises $10 million to measure online videos across social platforms

    Just how popular was that video of the mom laughing in her Chewbacca mask? And how did that video stack up against the mermaid pillow one that went viral in January? Are videos published by Last Week Tonight watched more or shared more than videos published by The Late Show with Stephen Colbert? Mountain View, Calif.-based Tubular Labs Inc. is using big data analytics to figure out such… Read More

  • Facebook set to foster popularity of branded content

    Facebook set to foster popularity of branded content

    Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take off. I think this sector will grow quickly, and in some interesting new directions. Read More

  • Playboy pitches advertisers on its nudity-free future

    Playboy pitches advertisers on its nudity-free future

    Playboy looked both backwards and forwards during its first NewFronts today, where it pitched advertisers on its plans for what CEO Scott Flanders described as “the new, multi-platform Playboy.” Now, when I say “Playboy event,” you’ve probably got some preconceived ideas about what’s involved. Turns out, however, that it wasn’t all that different… Read More

  • The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)

    The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)


    I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and… Read More