brand

Walmart is expanding its support for AI-powered virtual try-on technology that allows online shoppers to better visualize clothing on models that look like themselves in both appearance and body type.

The company provides tools to manage trade spend from the creation of campaigns to promotion planning, forecasting and deductions management.

The world of e-commerce isn’t slowing down, yet many e-commerce aggregators are already struggling. Unless aggregators change how they operate, their future is bleak at best and nonexistent at worst

Haus launched in 2019 as an answer to a generation’s craving for a more transparent alcohol brand, raising millions in venture funding from angels such as Casey Neistat, Away co-founder Jen Rubio an

For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead, but there’s room for optimism.

When you have a development team aligned with the product vision, communication becomes easier, and there is lower dependency on key stakeholders.

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they ca

Brands don’t often know everyone who is attending their big events, which leads to limited return on investment and actionable insights. AnyRoad provides that insight.

Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Ma

Papier, a startup leveraging technology to bring very non-tech products into the world, has raised some funding to continue expanding its business on the heels of strong demand for its personalized no

Last year product analytics and digital adoption platform Pendo pulled in $110 million investment from private equity firm Thoma Bravo, and that was not long after a $150 million tranche of funding.

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees

A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.

Prior to agreeing to acquire Lumē, Harry’s had looked at over 100 companies for possible M&A opportunities.

E-commerce roll-up play Opontia launched in June, raising $20 million in debt and equity to acquire older, small e-commerce brands in the Middle East and Africa. Today, the company confirmed to TechCr

China has attracted yet another e-commerce roll-up to enter its gargantuan e-commerce market. Markai, founded by two Stanford business school grads, has joined the fray to buy out Chinese brands seeki

Social Chat was founded on the premise that social commerce should be the standard for every store, and it may very well be soon.

Countable is taking a cue from the positives of social media to build technology that nurtures more authentic communication and facilitates business and social outcomes.

TikTok is announcing new partnerships aimed at making it easier for brands to tap into music and sound on the platform. The company has expanded its TikTok Marketing Partners program and introduced si