Walmart introduces virtual try-on tech which uses customers’ own photos to model the clothing
Walmart is expanding its support for AI-powered virtual try-on technology that allows online shoppers to better visualize clothing on models that look like themselves in both appearance and body type.
Vividly wants to put some sparkle in your next CPG trade promotion campaign
The company provides tools to manage trade spend from the creation of campaigns to promotion planning, forecasting and deductions management.
What does the future look like for e-commerce aggregators?
The world of e-commerce isn’t slowing down, yet many e-commerce aggregators are already struggling. Unless aggregators change how they operate, their future is bleak at best and nonexistent at worst
Haus, a VC-backed aperitif startup, is up for sale after Series A falls through
Haus launched in 2019 as an answer to a generation’s craving for a more transparent alcohol brand, raising millions in venture funding from angels such as Casey Neistat, Away co-founder Jen Rubio an
How e-commerce brands can outlast this market downturn
For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead, but there’s room for optimism.
How to keep your development team aligned with the company’s product vision
When you have a development team aligned with the product vision, communication becomes easier, and there is lower dependency on key stakeholders.
To drive more sales, use shopper-generated content to personalize emails
What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.
BlueOcean raises $30M for its AI-based brand intelligence platform
The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they ca
AnyRoad helps brands measure customer experiences
Brands don’t often know everyone who is attending their big events, which leads to limited return on investment and actionable insights. AnyRoad provides that insight.
As brands clamour to back causes, Good-Loop raises $6M for its view-to-donate ad platform
Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Ma
Papier inks $50M Series C to in a run to lead the online stationery market
Papier, a startup leveraging technology to bring very non-tech products into the world, has raised some funding to continue expanding its business on the heels of strong demand for its personalized no
Raleigh’s Pendo acquires UK’s Mind the Product to boost global product manager community
Last year product analytics and digital adoption platform Pendo pulled in $110 million investment from private equity firm Thoma Bravo, and that was not long after a $150 million tranche of funding.
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees
Start building your brand book with a visioning workshop
A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.
Brand incubator Harry’s Labs makes acquisition of D2C deodorant brand Lumē
Prior to agreeing to acquire Lumē, Harry’s had looked at over 100 companies for possible M&A opportunities.
Opontia gets $42M to buy more e-commerce brands in Eastern Europe, Middle East and Africa
E-commerce roll-up play Opontia launched in June, raising $20 million in debt and equity to acquire older, small e-commerce brands in the Middle East and Africa. Today, the company confirmed to TechCr
Markai raises $4M from Pear VC, Sea Capital and others to buy Chinese e-commerce brands
China has attracted yet another e-commerce roll-up to enter its gargantuan e-commerce market. Markai, founded by two Stanford business school grads, has joined the fray to buy out Chinese brands seeki
Social Chat launches with $6M to bring brands closer to their customers
Social Chat was founded on the premise that social commerce should be the standard for every store, and it may very well be soon.
Countable brings in $12M for virtual brand communities
Countable is taking a cue from the positives of social media to build technology that nurtures more authentic communication and facilitates business and social outcomes.
TikTok adds new sound partners to allow brands to leverage audio on the platform
TikTok is announcing new partnerships aimed at making it easier for brands to tap into music and sound on the platform. The company has expanded its TikTok Marketing Partners program and introduced si