The use of third party cookies for ad tracking and targeting by data broker giants Oracle and Salesforce is the focus of class action style litigation announced today in the UK and the Netherlands. Th
Have you ever wondered why online ads appear for things that you were just thinking about? There’s no big conspiracy. Ad tech can be creepily accurate. Tech giant Oracle is one of a few companie
Alchemist is the Valley’s premiere enterprise accelerator and every season they feature a group of promising startups. They are also trying something new this year: they’re putting a reser
Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential
<img src="http://tctechcrunch.files.wordpress.com/2011/01/tracksimple.jpg" class="shot2">We've learned exclusively that <a href="http://www.bluekai.com/">BlueKai,</a> an online auction-based data exch
<img src="https://techcrunch.com/wp-content/uploads/2010/02/bluekai.jpg" width="196" height="59" /><a href="http://www.bluekai.com/">BlueKai,</a> an online auction-based data exchange, has raised $21