bluekai
Oracle and Salesforce hit with GDPR class action lawsuits over cookie tracking consent
The use of third party cookies for ad tracking and targeting by data broker giants Oracle and Salesforce is the focus of class action style litigation announced today in the UK and the Netherlands. Th
Oracle’s BlueKai tracks you across the web. That data spilled online
Have you ever wondered why online ads appear for things that you were just thinking about? There’s no big conspiracy. Ad tech can be creepily accurate. Tech giant Oracle is one of a few companie
Meet the startups in the latest Alchemist class
Alchemist is the Valley’s premiere enterprise accelerator and every season they feature a group of promising startups. They are also trying something new this year: they’re putting a reser
Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers
Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential
BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple
<img src="http://tctechcrunch.files.wordpress.com/2011/01/tracksimple.jpg" class="shot2">We've learned exclusively that <a href="http://www.bluekai.com/">BlueKai,</a> an online auction-based data exch
BlueKai Raises $21 Million For Online Target-Marketing Data Exchange
<img src="https://techcrunch.com/wp-content/uploads/2010/02/bluekai.jpg" width="196" height="59" /><a href="http://www.bluekai.com/">BlueKai,</a> an online auction-based data exchange, has raised $21