Oracle and Salesforce hit with GDPR class action lawsuits over cookie tracking consent

The use of third party cookies for ad tracking and targeting by data broker giants Oracle and Salesforce is the focus of class action style litigation announced today in the UK and the Netherlands. Th

Oracle’s BlueKai tracks you across the web. That data spilled online

Have you ever wondered why online ads appear for things that you were just thinking about? There’s no big conspiracy. Ad tech can be creepily accurate. Tech giant Oracle is one of a few companie

Meet the startups in the latest Alchemist class

Alchemist is the Valley’s premiere enterprise accelerator and every season they feature a group of promising startups. They are also trying something new this year: they’re putting a reser

Facebook Lets Advertisers Tap Purchase Data Partners To Target Customers, Categories Like Car-Buyers

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential

BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple

<img src="" class="shot2">We've learned exclusively that <a href="">BlueKai,</a> an online auction-based data exch

BlueKai Raises $21 Million For Online Target-Marketing Data Exchange

<img src="" width="196" height="59" /><a href="">BlueKai,</a> an online auction-based data exchange, has raised $21