Blippar

  • Blippar introduces ‘Halos’ facial recognition feature on its mobile app

    Blippar introduces ‘Halos’ facial recognition feature on its mobile app

    Phone-based augmented reality is going to become quite a bit more visible for consumers as tech titans like Apple and Google launch new AR platforms. But startups won’t let the big companies have all the fun. Today, Blippar is launching “Halos,” a social feature built on facial recognition tech that will be rolling out in beta to all users on iOS and Android. Read More

  • Blippar’s machine learning tech can identify cars better than you can

    Blippar’s machine learning tech can identify cars better than you can

    Do you think you know cars? Well, Blippar’s new machine learning technology is ready to take you on, as the augmented reality/visual search company is today announcing automotive recognition tech. In other words, Blippar’s AI can identify the make, model and year of any U.S. car made in 2000 or after, as long as the car is traveling slower than 15mph. Blippar originally launched as… Read More

  • Blippar launches self-service suite of tools so developers can build their own AR

    Blippar launches self-service suite of tools so developers can build their own AR

    Blippar, the company that has brought a full augmented reality experience to a smartphone near you, has today announced the launch of its self-service suite of tools. This is the first time that Blippar has made its technology publicly available to developers, letting them tap into Blippar’s Computer Vision API and attach their own augmented reality experiences to real-world… Read More

  • Escaping the trough of disillusionment for virtual and augmented reality Crunch Network

    Escaping the trough of disillusionment for virtual and augmented reality

    The desire for virtual reality is no new revelation. Since the renaissance artists have played with panoramas, depth, and other tools of perception to create illusions that are virtually or “almost” real. 21st-century virtual reality (with “virtual” now meaning software-rendered) is also a well-trod idea within the still nascent history of computing technology. VR has… Read More

  • The reality of AR/VR survival Crunch Network

    The reality of AR/VR survival

    VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight. There will be a few billion dollars of revenue this year, a progressive ramp in 2017 and a hoped-for inflection point in 2018 (when AR could deliver that magic combination of hero device, long battery life, cellular capability, strong app ecosystem and telco… Read More

  • Blippar redesigns its visual search app with a focus on discovery

    Blippar redesigns its visual search app with a focus on discovery

    Blippar, the augmented reality app that gives you a deeper look at the world around you, has today unveiled a redesigned version of the app that focuses on discovery. Blippar’s visual search tool can recognize hundreds of millions of items, at least on a category level. Some of these items are simply recognized as ‘building’ or ‘skirt’, whereas other items can… Read More

  • The reality of augmented and virtual reality venture capital Crunch Network

    The reality of augmented and virtual reality venture capital

    AR/VR is the new hotness. VCs invested $1.7 billion in the 12 months leading to March 2016, $1.2 billion of that in the first quarter of this year alone. There are four AR/VR unicorns already (Magic Leap, Oculus, Blippar, MindMaze). Big numbers, very exciting. But as DFJ Partner Bubba Murarka says, “not all VCs have taken the red pill yet.” Read More

  • Blippar augmented reality search engine raises $54 million Series D

    Blippar augmented reality search engine raises $54 million Series D

    Blippar, the AR company that lets you see extra, rich content by simply pointing your phone at an object, has today announced the close of a $54 million Series D funding round. The round was led by Khazanah Nasional Berhad, the strategic investment arm of the Government of Malaysia, and existing investors also participated in the round. Blippar launched back in 2012 with the mission of… Read More

  • Blippar Demonstrates New Real-Time Augmented Reality App

    Blippar Demonstrates New Real-Time Augmented Reality App

    Ambarish Mitra just revealed Blippar’s next-generation app at TechCrunch Disrupt London 2015. By just pointing the app at everyday objects, the app identifies and categories nearly everything in the frame. The app launches in two weeks in an effort to become a visual browser. Read More