Blippar

Blippar picks up $37 million hoping to become profitable in the next year

Blippar, the AR startup that launched in 2011, has today announced the close of a $37 million financing led by Candy Ventures and Qualcomm Ventures. The company started out by offering AR experiences

Blippar is using AR to help customers find their way indoors

Remember the scene in Minority Report where Tom Cruz walks through the mall and thousands of holographic ads pop up around him? That reality may not be as far off as we thought. Blippar, the augmented

Blippar introduces ‘Halos’ facial recognition feature on its mobile app

Phone-based augmented reality is going to become quite a bit more visible for consumers as tech titans like Apple and Google launch new AR platforms. But startups won't let the big companies have all

Blippar’s machine learning tech can identify cars better than you can

Do you think you know cars? Well, Blippar’s new machine learning technology is ready to take you on, as the augmented reality/visual search company is today announcing automotive recognition tec

Blippar launches self-service suite of tools so developers can build their own AR

Blippar, the company that has brought a full augmented reality experience to a smartphone near you, has today announced the launch of its self-service suite of tools. This is the first time that Blipp

Escaping the trough of disillusionment for virtual and augmented reality

S. Somasegar Contributor S. Somasegar is managing director at Madrona Venture Group and the former head of Microsoft’s Developer Division. More posts by this contributor Business models will drive t

The reality of AR/VR survival

VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight. There will be a few billion dollars of revenue this year, a progressi

Blippar redesigns its visual search app with a focus on discovery

Blippar, the augmented reality app that gives you a deeper look at the world around you, has today unveiled a redesigned version of the app that focuses on discovery. Blippar’s visual search too

The reality of augmented and virtual reality venture capital

AR/VR is the new hotness. VCs invested $1.7 billion in the 12 months leading to March 2016, $1.2 billion of that in the first quarter of this year alone. There are four AR/VR unicorns already (Magic L

Blippar augmented reality search engine raises $54 million Series D

Blippar, the AR company that lets you see extra, rich content by simply pointing your phone at an object, has today announced the close of a $54 million Series D funding round. The round was led by Kh

Blippar Demonstrates New Real-Time Augmented Reality App

Ambarish Mitra just revealed Blippar's next-generation app at TechCrunch Disrupt London 2015. By just pointing the app at everyday objects, the app identifies and categories nearly everything in the f

Augmented Reality Wizards Blippar Will Unveil New Tech At TechCrunch Disrupt London

What if you could learn about anything just by taking a photo of it? Blippar already has 3 million people doing that every month plus another 62 million signed up. Now Blippar is ready to unveil the n

Augmented Reality: Believe The Hype (Cycle)

Gartner's annual report in 2008 was titled “Hype Cycle of Emerging Technologies.” This was the first year the IT and technology research firm's annual report mentioned augmented reality (AR). In i

Blippar AR Platform Acquires Binocular To Dive Into The Virtual Try-On

Blippar, the ad platform that delivers AR content through real-world tags, has today announced the acquisition of Binocular. Binocular is an Austin, TX-based company that creates augmented reality app

With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search

<a href="https://beta.techcrunch.com/tag/blippar/">Blippar</a>, an augmented reality ad platform that uses real-world tags to deliver extra AR content in offline situations, has raised $45 million in

Art Everywhere

If you start noticing an unusual crop of artwork on your daily commute, that would be the work of Art Everywhere U.S.

‘The Satellite’ Is A Science Project To Bring You A Live Portrait Of Earth

When you try to picture Earth, you might recall the iconic blue marble photograph taken on the Apollo 17 mission in 1972, or perhaps now you visualize Google Earth or the beautiful shots of our planet

UK Startup Blippar Confirms It has Acquired AR Pioneer Layar

Augmented reality startup Blippar has confirmed it has acquired Layar, an AR pioneer that launched in 2009. Terms were undisclosed in a blog post on the company’s site today. We broke the news of th

Augmented Reality Augmentation: Blippar Has Bought Layar

Some consolidation — or augmentation, if you will — in the world of augmented reality. Blippar — an image recognition platform used in digital advertising — has acquired Laya

Blippar Introduces Image Recognition And AR Advertising On Google Glass

<a href="https://beta.techcrunch.com/tag/blippar/">Blippar</a> has come a long way in a short time, bringing lightning-fast image recognition and augmented reality to mobile advertising. But today, th
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