• AdSemble launches self-serve tools for digital billboard advertising

    AdSemble launches self-serve tools for digital billboard advertising

    “We’re not a media company, we’re a tech company” — that’s a common refrain in the advertising and media business, but it looks like AdSemble has been particularly patient in making that transition. The company was founded back in 2008, and as described by founder and CEO Matthew Olivieri, in its early days it served as “a media buying service that… Read More

  • This Is The Best Ad Campaign In App History

    This Is The Best Ad Campaign In App History

    What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where its own studio is based, which brazenly proclaim: You have no friends and No one likes you. Read More

  • The Sims 3 billboards pop up all over the USA

    Considering that, on average, some 40 million people walk through Times Square per year, you’ve got to assume that EA has high hopes for The Sims 3. You don’t spend that kind of money on billboards promoting the game—billboard in Times Square, depending on location, costs in the tens of thousands of dollars per day—without thinking, “Yup, this game will carry us… Read More

  • Yahoo Japan plans to scan passersbys, put up personalized content on billboards

    In Japan, there is only one company in the web industry that really matters, and that company is Yahoo. It’s safe to say that for many Japanese people, Yahoo is basically the hub of the Internet. Yahoo is king even in the search engine segment, clearly beating Google Japan (according to Comscore Japan, the ratio stood at 51.2% to 39% last September). But that doesn’t seem to be… Read More

  • New billboard ads could determine how effective they are to you

    I’m OK with billboard advertising. Many think they’re eyesores, but advertising pays for many things we take for granted, and how else am I to know that a Banana Republic scarf can make me more attractive? One problem has always dogged billboard advertising, and that’s metric feedback. You can put an ad up on a bus shelter, but how do you know who’s stopping to… Read More

  • Los Angeles testing 'breaking news' billboards

    Digital billboards are nothing new, but Clear Channel Outdoor will be testing ‘breaking news’ billboards in the Los Angeles area, starting today. The headlines will be controlled by the Los Angeles Times via a custom-built interface controlled from the newspaper’s offices. Ten billboards in all will run a ten-week test campaign consisting of eight-second rotational headlines… Read More