betabrand

Cracking the code on podcast advertising for customer acquisition

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...

Caterina Fake is known for her trend-spotting; here’s some of what she’s chasing now

Roughly a year ago, entrepreneurs Caterina Fake and Jyri Engeström decided to form a traditional venture outfit called Yes VC. Fast forward, and the duo has nearly closed on $50 million for their deb

This is how anti-paparazzi clothing works

If paparazzi have a right to take photos (they do) and newspapers are allowed to print photos taken by paparazzi (they do), it stands to reason that those in the brief spotlight of an eager photograph

Cult Clothing Line Betabrand Pockets $1.3 Million From OATV

<img src="http://tctechcrunch.files.wordpress.com/2011/04/screen-shot-2011-04-27-at-5-59-43-pm.png" />Home of the "<a href="http://betabrand.com/betalabs/darpa-hoodie.html">DARPA" hoodie</a>, the "Bik

Betabrand's 'Privates' Underwear Promises To Block TSA Employees From Seeing Your Scanned Junk

<img src="http://tctechcrunch.files.wordpress.com/2010/12/privates.jpg" class="shot2">There's been no shortage of <a href="https://techcrunch.com/2010/11/19/rapiscan-yes-really/">outrage</a> over the