• How To Make Facebook, FedEx, And Amazon More Fun

    What if everything we did was a little more fun? Ever since Foursquare burst onto the scene with its clever badges and simplified “mayoral” achievements, people have been going gaga for game mechanics (and Gaga videos, circumstantially). Its competitors and allies, from Gowalla and Yelp to Miso, Hot Potato and my own startup, beamME, have been evangelizing the value of points… Read More