base

Base wants to compete with the big boys in the CRM artificial intelligence game

Base isn’t the biggest player in a crowded CRM market by any means, but it’s not shying away from a fight with industry giants like Salesforce, Microsoft, Oracle and SAP. This week it i

How The New Base CRM Mobile Apps Expose Market Leader Weaknesses

Ubiquity and intelligence are the two maxims of the post-PC world that Base places most importance on in its mobile CRM service. It makes sense. I have talked to several companies that see an oppor