backed or whacked

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Part videogame accessory and part exercise equipment, the Virtuix Omni was inspired by the success of…

Virtuix Omni Takes Virtual Reality In Every Direction

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Stop me if you’ve heard this one. A guy walks into a watch store and… a…

Agent Smartwatch Banks On Design, Developers, Distribution To Survive Battle

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. It’s been six months since PlayJam’s GameStick started its off-again, on-again Kickstarter campaign that netted it…

PlayJam Sticks It To The Video Game Giants

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Connectify, a Philadelphia-based software company obsessed with making the Internet faster and using Kickstarter to do…

Yanked From The Cloud: Why Connectify Unplugged Its Switchboard Campaign

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. An ancient and once-sacred bond between author and audience, reading and writing have become but two…

Backed Or Whacked: Reading And Writing Through Crowdfunding

Backed Or Whacked: Give PC A Chance

11:00 pm PDT • May 11, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. These days, it seems that anything that whiffs of the traditional PC has all the market…

Backed Or Whacked: Give PC A Chance

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Bridging Worlds Without Words

Backed Or Whacked: iPads In Good Standing

9:00 pm PDT • April 20, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: iPads In Good Standing

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Get Together With The Band

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: The Battle Of The Bands

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. There are a number of schools regarding the existence of alien intelligent races. Among those who refute that we’ve…

Backed Or Whacked: May The Funds Be With You

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Baubles For Your Bike – Part 2

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Baubles For Your Bike – Part I

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Pursuits Of Pet Peeves

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals.…

Backed Or Whacked: Covers To Cloak Your Keys

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Kickstarter has seen its share of campaigns that spin out of control, but it’s a lot more impressive when spin…

Backed Or Whacked: Ups And Downs In A Yo-Yo World

Backed Or Whacked: The Eyes Have It

6:00 am PST • February 17, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. In last week’s Backed or Whacked, I discussed watches, one of the mixes of fashion and function that many wear every…

Backed Or Whacked: The Eyes Have It

Backed Or Whacked: Revenge Of The Dumb Watch

3:00 am PST • February 10, 2013

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Last year, Kickstarter…

Backed Or Whacked: Revenge Of The Dumb Watch

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Beyond making their way in…

Backed Or Whacked: Life, Liberty And The Pursuit Of Laziness

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Last week’s Backed or Whacked focused on devices that can remotely provide input to smartphones; this week, we venture beyond the…

Backed Or Whacked: Smartphones That Light Up Your Life

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Some say the cloud has replaced the PC as the digital hub. That may be true for data, but devices…

Backed Or Whacked: The Highs And Lows Of Smartphone Companion Devices

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Bikes and tech go back a long way. During his first stint at Apple, Steve Jobs would talk about how, when…

Backed Or Whacked: Pedal Pushers Wheel And Deal

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Whether you rocked your New Year’s Eve Gangnam Style, fed your Bieber fever or just took in a traditional Auld Lang…

Backed Or Whacked: The Shape Of Sounds To Come

Backed Or Whacked: Ignoring The Little People

8:00 am PST • December 30, 2012

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column looks at crowdfunded products that have either met or missed their funding goals. The period leading up…

Backed Or Whacked: Ignoring The Little People

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. ‘Tis the season when our thoughts often turn to the wee ones in our lives, and  that has certainly…

Backed Or Whacked: Kids Projects Put The ‘Fun’ In Crowdfunding

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Crowdfunding campaigns employ all kinds of logical and emotional appeals to get you to dig into your wallet. But…

Backed Or Whacked: Kickstarter’s Great Wallet Project Glut Of 2012

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Follow him on…

Backed Or Whacked: One Keyboard And One Harmonica Strike Two Different Kickstarter Chords

Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. High-quality videoconferencing was once the exclusive province of rich institutions with dedicated high-speed connections. Two recent Kickstarter projects…

Backed Or Whacked: A Smartphone Robot For Playtime And Panorama-Style Mobile HD Video

Editor’s note: Ross Rubin is principal analyst at Reticle Research and writer for Engadget. His column examines crowdfunded products that have either met or missed their funding goals. Designers of innovative high-tech…

Backed Or Whacked: The Ad Blocker And The Beat Rocker Hit Kickstarter

Editor’s note: Ross Rubin is principal analyst at Reticle Research and writer for Engadget. Each column will look at crowdfunded products that have either met or missed their funding goals. The…

Backed Or Whacked: To Have But Not To Hold The iPad