Baby Huey

  • Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road)

    Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road)

    I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple announced they were lowering the buy-in price for iAds from $500,000 to $100,000 and increasing the publisher revenue share from 60% to 70%. The move… Read More