b8ta

Coronavirus cases in the United States are reaching new peaks. E-commerce is continuing to boom. And b8ta, a San Francisco startup that is betting on the future of physical retailers, is doubling down

Retail as a service is great for brands to test ideas. But are they going to make venture-scale money?

Retail-as-a-Service startup b8ta, which has partnered with the likes of Google and Macy’s, is getting into the kids’ toys space. As part of a new joint venture with Tru Kids Brands, which

The past decade in retail has been the golden age of direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) that use the internet to communicate with customers, execute transactions, h

Try before you buy is the new name of the game. With items costing upwards of $100, people want to know what they’re getting themselves into before they commit to a costly gizmo — at least

b8ta, the retail-as-a-service startup, has closed a $19 million Series B round led by Macy’s, with participation from Sound Ventures, Palm Drive Capital, Capitaland, Graphene Ventures, Khosla Ve

Macy’s has partnered with b8ta, the retail-as-a-service startup that originally started as a way to let people try out new tech products. Macy’s has acquired a minority stake in b8ta and w

b8ta, the retail store that sells trendy tech gadgets, recently raised a $7 million Series A round led by TriplePoint Capital with participation from Khosla Ventures, Fifth Wall Ventures, Macerich a

DoorDash, known for its on-demand food delivery service, has partnered with newly-launched retail store b8ta. b8ta, founded by four former Nest alums, opened earlier this month in Palo Alto to sell

In an attempt to modernize the retail experience for sellers, four Nest alums are launching b8ta, a software-driven brick-and-mortar store in Palo Alto, to sell Internet of Things gadgets and products