b2b sales

Move over, marketers: Sales development representatives (SDRs) can be responsible for more than 60% of pipeline in B2B SaaS.

The adoption of product-led growth is changing how B2B companies conduct their business and leading some of them to reorganize their teams.

Startups that don't have PMF, supportive investors or a manageable burn rate should already be planning to reduce headcount.

During an economic downturn, it’s easy to focus on negative headlines, but revenue teams still have targets to meet. How do you drive accountability at a time when every sale matters?

Focusing on the customer and taking the long-term view is always a good sales strategy. But in times of economic uncertainty, this approach becomes essential.

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business.

Fashion e-commerce startup The Folklore Group today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use

Tackle.io, a startup that helps software companies sell through cloud marketplaces such as AWS's, raised a $100 million Series C funding round co-led by Coatue and a16z at a $1.25 billion valuation.

If you’re responsible for driving revenue growth at your company, here's how you can make your portion of board meetings as engaging and impactful as possible.

For many sales and marketing teams, finding leads is a time-consuming and tedious process. Lusha, a sales intelligence platform for B2B sales, is helping with a crowdsourced database that helps compan

For sales representatives, commissions are a source of motivation — and frustration, too. Commission structures are often complex and become even more labyrinthine as companies grow. “There is a s

Organizing information about prospective deals is a challenging task for B2B sales teams, since salespeople usually rely on multiple tools (email, Zoom, WhatsApp, etc.) to talk with buyer committees.

Selling enterprise software is much more complicated than convincing a potential customer that your solution is the best and signing a contract. A recent Gartner study found that buying groups for B2B

Each of the big three cloud vendors — Amazon, Microsoft and Google — has a marketplace where software vendors can sell their wares. It seems like an easy enough proposition to throw your s

The founders of Accord, an early-stage startup focused on bringing order to B2B sales, are not your typical engineer founders. Instead, the two brothers, Ross and Ryan Rich, worked as sales reps seein

The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super rec

For early- to mid-stage B2B software and SaaS companies, selling in to the enterprise is hard. Getting enterprise customers to pay for your solution on a repeated and long-term basis without seeing yo