augmented reality technology

Mapping out the future of AR, ThirdEye is taking on Google and Microsoft in real-life scenarios

ThirdEye's second-gen X2 MR glasses can be used for various sectors, including health care and manufacturing.

Disney+ releases its first AR-enabled short film, ‘Remembering,’ starring Brie Larson

Today is Disney+ Day, and, as part of its perks, the company is offering Disney+ subscribers a new AR experience in conjunction with the short film “Remembering,” starring and produced by

Discord acquires augmented reality startup Ubiquity6

After raising tens of millions from investors and executing a pretty substantial pivot earlier this year, augmented reality startup Ubiquity6 and its team have been acquired by gaming chat app giant D

Microsoft gets contract worth up to $22 billion to outfit US Army with 120,000 AR headsets

The killer use case for AR/VR might just be warfare. Today, Microsoft announced that it has received a contract to outfit the United States Army with tens of thousands of augmented reality headsets ba

Envisics nabs $50M for its in-car holographic display tech at a $250M+ valuation

The jury is still out on what might become the most viable business models for augmented reality technology, but in the meantime a startup out of the U.K. is betting one big area will be in vehicles,

AR is the answer to plummeting retail sales during lockdown

The so-called retail apocalypse may seem inevitable, but in these challenging times, it is more important than ever to look at how technology can turn the tide.

XYZ Reality secures £5M to bring a hologram headset to the construction industry

Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s Holo

The Knight Foundation launches $750,000 initiative for immersive technology for the arts

The John S. and James L. Knight Foundation is looking for pitches on how to enhance and augment traditional creative arts through immersive technologies. Through a partnership with Microsoft the found

The dos and don’ts of crafting frontier-tech companies

Powerful tools, amazing talent and endless dollars flowing from eager investors makes today an amazing time to start tomorrow’s technology companies. Curious and ambitious founding teams are putting