arbitron

Mobile Research Firm Zokem Acquired For Up To $24M

Tearing through a mountain of mobile phone data isn't much fun, but someone has to do it — and it looks like it pays well enough. Just 5 years after its founding, mobile research firm Zokem has been

Arbitron's Portable People Media 360 uses *cell technology*

<img src="http://www.crunchgear.com/wp-content/uploads/2010/06/p1.jpg" />Looks like the radio industry (well, pretty much media industry, actually, but I'm pretty sure radio is the biggest user of Arb

New device should provide far more accurate radio ratings

Old habits die not very easily, which is what makes the introduction of Arbitron’s new Portable People Meter so fascinating. The device is what Arbitron will use to measure radio ratings in the