Apsalar

  • Mobile Ad Startup Apsalar Raises $9M For International Growth

    Mobile Ad Startup Apsalar Raises $9M For International Growth

    Apsalar, which offers mobile ad buying and targeting tools, has raised $9 million in Series B funding. The company launched in 2010, and CEO and co-founder Michael Oiknine told me it started out by offering free analytics for mobile app developers. Apsalar then used that data to create anonymized user profiles, of which there are now 800 million. Those profiles, in turn, are used for ad… Read More

  • Predictors of In-App Purchases? Not Having Paid Apps And Playing Lots of Games, Apsalar Finds

    Predictors of In-App Purchases? Not Having Paid Apps And Playing Lots of Games, Apsalar Finds

    In-app purchases have become the predominant way that mobile developers monetize their work, with the bulk of iOS’s top 25 grossing apps being free-to-play. One company, the U.K.’s NaturalMotion, even made $12 million through in-app purchases on iOS in a single month for CSR Racing, so these microtransactions are starting to add up in a big way for venture-backed mobile… Read More

  • Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior

    Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior

    Apsalar, a San Francisco-based mobile analytics startup, is giving developers more precision in how they target their users. The company is launching something called “Advanced User Segments” today. In plain English, that means that developers can change the way their app works or send targeted promotions to consumers based on how valuable or engaged they are in the app. An app… Read More

  • Apsalar Raises $5 Million For Mobile Analytics And Behavioral Targeting Platform

    Apsalar Raises $5 Million For Mobile Analytics And Behavioral Targeting Platform

    Apsalar, a San Francisco startup that offers mobile analytics, behavioral targeting and optimization solutions to iOS and Android app developers and publishers, has raised $5 million in funding in a round led by Thomvest Ventures. Battery Ventures, DN Capital and other existing investors such as 500 Startups and Founder’s Co-op also participated in the round. Founded in 2010, Apsala… Read More