Appsfire

  • With New Ad Publishers On Board, Appsfire Becomes A Solid Alternative Mobile Advertising Network

    With New Ad Publishers On Board, Appsfire Becomes A Solid Alternative Mobile Advertising Network

    Advertising technology startup Appsfire provides some of the best interactive advertising formats on mobile devices. Yet, on mobile, Facebook, Google and now Twitter seem to be the overwhelmingly dominant advertising networks. To counter this idea, Appsfire just announced some of its first advertising publishers, and it looks like the startup is becoming a solid alternative network. When I… Read More

  • Appsfire Launches ‘Brichter-San’, A Native Pull-To-Refresh Ad Unit

    Appsfire Launches ‘Brichter-San’, A Native Pull-To-Refresh Ad Unit

    Advertising tech company Appsfire is rolling out a new ad unit again! This time, it’s called Brichter-San, and it’s all about taking advantage of the load time when you pull to refresh. These are native ads, but the content is automatically provided by Appsfire. Once again, Brichter-San seems to be mostly about app promotion. After implementing the ad unit, your app will… Read More

  • Appsfire Launches ‘Sashimi’, A New Native Mobile Ad Unit For Timelines

    Appsfire Launches ‘Sashimi’, A New Native Mobile Ad Unit For Timelines

    Advertising tech company Appsfire is rolling out a new ad unit, Sashimi. Like its previous units, the company is experimenting with native ads on mobile. Sashimi is very reminiscent of Facebook or Twitter ads in your timelines, except that the company is working with multiple third-party developers. Sashimi ads promote third-party apps. These ads are automatically generated from the app name… Read More

  • Appsfire’s First Ad Unit ‘Ura Maki’ Is iAd Done Right

    Appsfire’s First Ad Unit ‘Ura Maki’ Is iAd Done Right

    Last week, app discovery startup Appsfire surprised everyone by removing its apps from the App Store to focus entirely on native advertising on mobile. The first iOS ad unit is here — Ura Maki is an ad format with an emphasis on app discovery and user experience. Unlike Apple’s iAd or AdMob, Ura Maki doesn’t rely on a tiny banner at the bottom of your screen. It’s a… Read More

  • Appsfire Exits The App Discovery Business To Focus On Mobile Advertising, Native Ads

    Appsfire Exits The App Discovery Business To Focus On Mobile Advertising, Native Ads

    It’s tough to compete with the Apple App Store. Appsfire, which has been in the app discovery business since its founding in 2009, is pulling all its consumer-facing app discovery apps in a week in order to focus on its mobile ad technologies instead. Read More

  • With New Developer Toolkit, Appsfire Wants To Kill “Crappy Banner Ads” On Mobile

    With New Developer Toolkit, Appsfire Wants To Kill “Crappy Banner Ads” On Mobile

    Appsfire, the makers of a suite of tools for mobile app developers acquire users, keep them engaged, and manage their advertising, has today released the second version of its app marketing SDK, which is free to use. The SDK, now iOS 7-friendly, offers features including engagement tools for in-app communication, feedback mechanisms, push notifications, as well as a new ad unit which… Read More

  • Appsfire 4.0 Combines Discovery And Deals Into A Fast New Recommendation Service For Apps

    Appsfire 4.0 Combines Discovery And Deals Into A Fast New Recommendation Service For Apps

    App discovery service Appsfire received a major makeover today, debuting a new app which now combines app discovery and recommendation with deals. Previously, the company operated two separate apps for this called “Appsfire Deals” and just “Appsfire.” Those two are today being merged into one new app, rebuilt from the ground up to offer speed improvements and… Read More

  • Study: The Top Words Used In Mobile App Titles On iOS

    Study: The Top Words Used In Mobile App Titles On iOS

    Wondering about which words are the most commonly used in mobile app titles? So was Appsfire, apparently. The company just shot us over the results of a study it ran to determine the top words developers are using in app titles today. While some of the results are obvious (“app” clocks in at number 8 – kind of redundant, don’t you think?), there are still some… Read More

  • Want An In-App Notification Center? There’s A SDK For That

    Want An In-App Notification Center? There’s A SDK For That

    Today, mobile promotion and discovery service AppsFire is launching a new toolkit for developers called App Booster. Meant to boost user engagement and retention, two of the toughest challenges developers face today, the App Booster SDK (software development kit) introduces a suite of tools for things like in-app notifications, user feedback, analytics and mobile app cross-promotion. Read More

  • WTF
    Appsfire To Amazon: Your Kindle Fire Logo Looks Mighty Familiar

    Appsfire To Amazon: Your Kindle Fire Logo Looks Mighty Familiar

    Hey Amazon, Appsfire wants to have a chat about your logo for the Kindle Fire, that interesting, affordable tablet you announced a few days ago. They’re upset because it looks a lot like theirs. Writes Appsfire co-founder Ouriel Ohayon: (after the jump) Read More

  • Yahoo Tries Its Hand At Mobile App Search

    If apps replace the mobile web, and along with it, traditional search, then the search engines need to figure out how to adapt. Yahoo is taking a tiny step towards embracing mobile apps with a few new products for searching apps. It is launching both iPhone and Android apps for app discovery, as well as desktop app search experience. The iPhone app is called Yahoo! AppSpot, and I’ve… Read More

  • With 2 Million Downloads Under Its Belt, Appsfire Raises $3.6 Million Series A

    There are literally hundreds of thousands of iPhone, iPad and Android apps to choose from, and yet finding good apps is far from easy. App discovery and recommendations is a fertile niche where a few startups are fighting for mindshare. After being downloaded more than 2 million times, app discovery startup Appsfire closed a $3.6 million series A, led by French VC firm IDinvest. (Appsfire… Read More

  • On iOS Devices, Native Apps Trump Web Apps (Infographic)

    Appsfire, one of the leading mobile app discovery platforms, has analyzed 1,000 devices from its users to gain some insight with regards to the native app vs. Web app debate. It’s 2011, so the research was of course comes accompanied by an infographic. The infographic, which you can find below, is pretty self-explanatory. While Web apps accessed through mobile phones become more… Read More

  • Appsfire Friends Facebook, Generates 1.5 Million Clicks To The App Store Per Month

    Mobile applications discovery and sharing service provider Appsfire is going social, henceforth enabling users to connect to Facebook in order to bring their Facebook friends in on the fun. Basically, this allows Appsfire users to easily add their iPhone app collections and share them with their existing social graph, rather than forcing users to build a new one from scratch. The… Read More

  • Appstream released "just to get a reaction from Apple", proves a surprise hit

    Appstream, a simple visualisation tool to help iPad owners discover new apps via a matrix-style wall (perhaps inspired by Apple’s own efforts at its World Wide Developer Conference), appears to be resonating with users. It’s currently hovering in the top 50 of free iPad apps in the U.S. App Store, while in France (the iPad’s second biggest market), it’s doing even… Read More

  • Appstream Released "Just To Get A Reaction From Apple", Proves A Surprise Hit

    Appstream, a simple visualisation tool to help iPad owners discover new apps via a matrix-style wall (perhaps inspired by Apple’s own efforts at its World Wide Developer Conference), appears to be resonating with users. It’s currently hovering in the top 50 of free iPad apps in the U.S. App Store, while in France (the iPad’s second biggest market), it’s doing even… Read More

  • Appsfire Introduces Live Rankings For iPhone Apps, Scores More Cash

    Appsfire Introduces Live Rankings For iPhone Apps, Scores More Cash

    Mobile applications discovery and sharing service provider Appsfire has just launched a new product called AppTrends, which essentially delivers near real-time rankings of iPhone apps based on the chatter on Twitter. Rankings – currently limited to the top 20 apps on the website – are based on what Appsfire determines are noteworthy items in the App Store virtually in real-time. Read More

  • Appsfire Pulls Out Of iPhone App Store After 2 Month Wait

    Apple’s iPhone app store approval process is famed for its inconsistencies, but today the developer of a popular iPhone app has had enough. Appsfire, an app for discovering popular iPhone apps, was approved in its version 1.0 form last August, but after two months its version 2.0 has not been approved, despite repeated calls by the startup to Apple, they claim. In an excoriating blog… Read More

  • Appsfire Launches New Website, iPhone App For Much Improved App Discovery

    Appsfire, the startup behind the eponymous mobile app discovery and sharing platform, is today launching a totally new website and iPhone app, vastly improving its usefulness. Because Apple’s iTunes ratings and Genius recommendations only travel so far, really. The company, which has recently raised a seed round from a number of French angel investors, makes it a lot easier for iPhone… Read More

  • AppsFire Hands Out iPhone / iPad App Star Awards (Videos of the Winners)

    Freshly funded mobile app discovery startup AppsFire has handed out some App Star Awards to a number of developers of unlaunched iPhone / iPad applications this morning at the 360iDev conference in San Jose, California. This was the second edition of the App Star Awards – the first one was held at the Le Web conference in Paris last year (check out the winners of the first edition). Read More