Mobile gaming is a $68.5 billion global business, and investors are buying in

By the end of 2019, the global gaming market isĀ estimated to be worth $152 billion, with 45% of that, $68.5 billion, coming directly from mobile games.

AppLovin acquires SafeDK to improve brand safety

Mobile marketing company AppLovin is announcing that it has acquired SafeDK. While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,&#

App marketing platform AppLovin launches mobile application publishing studio, Lion Studios

Selling much more than breadsticks and calamari, app marketing platform AppLovin has launched a new application publishing studio to allow developers (of primarily mobile games) to concentrate on buil

AppLovin scraps acquisition and takes debt financing instead

The story of AppLovin‘s acquisition has taken another turn. We first reported that the mobile ad startup was in acquisition talks in August of last year, and the announcement came a month later:

AppLovin is selling a majority stake to Orient Hontai Capital for $1.4B

Mobile ad startup AppLovin announced today it has agreed to sell a majority stake of the company to Chinese private equity firm Orient Hontai Capital for $1.4 billion. We first reported that AppLovin

Mobile ad startup AppLovin in talks for $1.5 billion acquisition

Mobile ad startup AppLovin is in talks with a Chinese buyer for an acquisition of around $1.5 billion, according to multiple sources with knowledge of the company. We have not confirmed the identity o

Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo

<a target="_blank" href="">AppLovin</a> is setting up its European expansion by acquiring German-based mobile ad network <a target="_blank" href="">Moboqo<

Mobile Ad Startup AppLovin Says It Has Reached A $100M Revenue Run Rate

Mobile marketing company <a target="_blank" href="">AppLovin</a> only <a target="_blank" href="