Apple Event

How to activate eSIM on iPhone

Apple has had support for eSIM since the iPhone Xs/XR, but it has gone all in by ditching the physical SIM card slot for iPhones from version 14 and later sold in the U.S. While models sold in other c

Apple’s October Scary Fast Event: Everything revealed about the new MacBook Pro, iMac and M3 chips

Apple’s October event had some exciting product announcements — but don’t worry, there was nothing too spooky. Last week, the company announced a surprise “Scary Fast” event, prompting specu

Apple’s ‘Scary Fast’ event video was shot on iPhone

In tech, “dogfooding” means using your own stuff in the way you intend for your users to, which is helpful to make sure your stuff lives up to your marketing claims. Apple dogfoods in a nu

Apple brought back the best Mac colorway with the new M3 MacBook Pro

Apple has a new range of updated MacBook Pro notebooks, and while they get a pretty nice internal upgrade courtesy mostly of the new M3 processor lineup, the big news for aesthetes is on the outside &

Apple’s M3 iMac is up for preorder, starting at $1,299

Folks banking on the arrival of the iMac Pro will have to wait a bit longer. If you’ve been looking to upgrade your 24-inch all-in-one, on the other hand, Apple’s got some good news. The company j

Apple’s M3, M3 Pro and M3 Max 3-nanometer chips arrive with a big graphics boost

We felt fairly confident that we would see at least one piece of next-gen Apple silicon as part of tonight’s Scary Fast event. But how’s this for an early Halloween surprise: We just got three new

Apple’s 14- and 16-inch M3 MacBook Pros arrive in ‘Space Black’ color, starting at $1,599

Apple just announced a (nearly) complete overhaul of its first-party silicon line, in the form of the M3, M3 Pro and M3 Max. While the new 24-inch iMac is arriving with the M3, the MacBook Pro line is

Apple’s Scary Fast October Mac event: How to watch and what to expect tonight

Surprise! Apple’s got one more event to go this year. Word is that various supply chain issues kiboshed plans to announce additional hardware at last month’s iPhone 15 event. Whereas in past years

Apple Event 2023: Everything you need to know about iPhone 15, Apple Watch, USB-C connector

Didn’t have time to tune in live to the Apple Event 2023? That’s ok — we’re here to bring you the most important parts.

Apple’s iPhone 15 feels like a refined flagship with smart camera improvements

Apple's iPhone 15 has a new design that includes more rounded edges and the introduction of the Dynamic Island to a non-Pro phone for the first time.

Hands-on with the pink Apple Watch Series 9 and ultra-er Apple Watch Ultra 2

Apple launched its latest Apple Watch models today, including an Apple Watch Series 9 and a new Apple Watch Ultra 2. The new watches come with all new processors — the first new iteration of this cr

iPhone 15 Pro Max gets 5x optical telephoto lens and other treats for photo lovers

At Apple’s event today, the phone maker showed off its new iPhone 15 Pro Max, with its flagship camera capabilities. Sure, Pixel owners might giggle to themselves, muttering something about how

iCloud+ adds a 6TB and 12TB storage plan

Slipped at the end of its announcements for a new line of iPhones, Apple revealed two new tiers for iCloud+, its cloud storage subscription. Now subscribers can store 6 terabytes or 12 terabytes of da

Apple launches the A17 Pro chip with a completely redesigned GPU

To nobody’s surprise, Apple unveiled its latest generation of iPhones at its “Wonderlust” event today, and while the standard iPhone 15 is still powered by Apple’s A16 chip, th

Apple’s iPhone 15 Pro arrives in titanium with USB-C, starting at $999

It’s the “most Pro iPhone we’ve ever created,” according to Apple. The body is built from grade 5 titanium, which is stronger and lighter. The bezel, meanwhile, has been shrunk

Apple’s ‘Find My’ app makes it easier to find your friends on iPhone 15

Apple’s iPhone was the first smartphone to introduce Ultra Wideband capabilities, which made it easier to find lost items — like your car keys attached to an AirTag hidden in the couch cus

Apple ditches the Lightning connector in favor of USB-C after exactly 11 years

On September 12, 2012, Apple said farewell to its clunky 15-pin connector and brought in a sleek, smooth, reversible 8-pin connector called the Lightning plug. It served the Apple ecosystem well, with

Apple Watch Series 9 arrives, starting at $399

Apple has officially unveiled its latest wearable. The Apple Watch Series 9 made its debut onstage at today's Wonderlust event in Cupertino.

Apple Event 2023: Stream the iPhone 15 reveal here

And that’s a wrap! Apple announced new iPhone 15 models during its “Wonderlust” keynote on Tuesday. If you missed the livestream, you can still replay the event on this page. Rumor h

Liveblog: Watch Apple unveil the iPhone 15, Apple Watch Series 9 and more

The thrills, the chills and whatever “wonderlust” [sic] is. As you read this, we’re forming an orderly queue at One Apple Park, getting ready to watch the company unveil the iPhone 15 and Apple
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