Apple Event October 2023

Apple’s October Scary Fast Event: Everything revealed about the new MacBook Pro, iMac and M3 chips

Apple’s October event had some exciting product announcements — but don’t worry, there was nothing too spooky. Last week, the company announced a surprise “Scary Fast” event, prompting specu

Apple’s ‘Scary Fast’ event video was shot on iPhone

In tech, “dogfooding” means using your own stuff in the way you intend for your users to, which is helpful to make sure your stuff lives up to your marketing claims. Apple dogfoods in a nu

Apple brought back the best Mac colorway with the new M3 MacBook Pro

Apple has a new range of updated MacBook Pro notebooks, and while they get a pretty nice internal upgrade courtesy mostly of the new M3 processor lineup, the big news for aesthetes is on the outside &

Apple’s M3 iMac is up for preorder, starting at $1,299

Folks banking on the arrival of the iMac Pro will have to wait a bit longer. If you’ve been looking to upgrade your 24-inch all-in-one, on the other hand, Apple’s got some good news. The company j

Apple’s M3, M3 Pro and M3 Max 3-nanometer chips arrive with a big graphics boost

We felt fairly confident that we would see at least one piece of next-gen Apple silicon as part of tonight’s Scary Fast event. But how’s this for an early Halloween surprise: We just got three new

Apple’s 14- and 16-inch M3 MacBook Pros arrive in ‘Space Black’ color, starting at $1,599

Apple just announced a (nearly) complete overhaul of its first-party silicon line, in the form of the M3, M3 Pro and M3 Max. While the new 24-inch iMac is arriving with the M3, the MacBook Pro line is

Apple’s Scary Fast October Mac event: How to watch and what to expect tonight

Surprise! Apple’s got one more event to go this year. Word is that various supply chain issues kiboshed plans to announce additional hardware at last month’s iPhone 15 event. Whereas in past years