apple event 2017

  • Apple’s LTE-enabled Watch could be a wearable watershed moment

    Apple’s LTE-enabled Watch could be a wearable watershed moment

    Apple’s Series 3 smartwatch may look the same on the outside as the previous generation, but what they have inside might help kick the somewhat sleepy wearable category into high gear. To be clear, Apple isn’t the first to put cellular connectivity into a smartwatch — but it is the first to put it into a good smartwatch. Read More

  • Apple brings face-tracking to ARKit on iPhone X

    Apple brings face-tracking to ARKit on iPhone X

    While many expected Apple to push AR capabilities as the hallmark features for newly introduced iDevices, in reality, ARKit was largely a footnote in today’s Apple event as the company focused the bulk of attention on features like Face ID and Animoji. The most notable ARKit announcement was that Apple will be bringing face-tracking support to the AR platform on iPhone X. Read More

  • How Apple TV 4K could outpace competition from Roku, Amazon and more

    How Apple TV 4K could outpace competition from Roku, Amazon and more

    The Apple TV 4K is here, and it has both 4K resolution and HDR support, which means it can work with the latest TVs, projectors and content formats for better pictures, brighter colors and generally improved visuals. But neither 4K nor HDR are new tricks, and in fact this basically means Apple is catching up with a mature field where streaming customers have a lot of existing options. Read More

  • Apple slides through its iPhone X event without any major surprises for Wall Street

    Apple slides through its iPhone X event without any major surprises for Wall Street

    We’ve noted before that Apple tends to follow a pretty consistent trend: the company has a big iPhone event, and the stock price doesn’t really do all that much because everyone knows what to expect. That was particularly true in today’s case, as we knew pretty much everything about both new iPhones — and it means that Apple was able to play out the story that it set… Read More

  • Apple reveals AirPower wireless charging pad coming in 2018

    Apple reveals AirPower wireless charging pad coming in 2018

    Apple has a new wireless charging pad called the AirPower, which is essentially a mat with room for your new iPhone 8 or iPhone X, as well as your Apple Watch, and even AirPods with a new optional wireless charging case accessory. It’ll charge all of them without any cables required, but you’ll have to wait until 2018 to get one – Apple said it’s coming early next… Read More

  • Apple says the iPhone X battery lasts 2 hours longer than the iPhone 7

    Apple says the iPhone X battery lasts 2 hours longer than the iPhone 7

    Apple showed off the next-generation iPhone today, called the iPhone X, which included a slew of updates and a big boost to its power and cameras — which, of course, would do some damage to your battery. Still, Eddy Cue on stage said the iPhone X has an additional two hours of battery life. That’s likely thanks to being more power-efficient with its new A11 Bionic processor and… Read More

  • The new iPhone 8 has a custom GPU designed by Apple with its new A11 Bionic chip

    The new iPhone 8 has a custom GPU designed by Apple with its new A11 Bionic chip

    Apple is including a custom-designed GPU in the iPhone 8. GPUs excel at machine learning thanks to their ability to spread out the kinds of rapid calculations across an array of cores that are required for machine learning, like NLP and image recognition. They’re great for games, but this is a big step for Apple as it looks to lock people into its ecosystem with Siri across an array… Read More

  • Apple is bringing live sports to the Apple TV 4K

    Apple is bringing live sports to the Apple TV 4K

    Apple today said it is bringing live sports to the new Apple TV 4K, though the details aren’t quite clear yet as to how it’s going to play out. The new Apple TV 4K has a dedicated sports tab that has every live and upcoming game, and as seasons change so will the sports tab. There will be scores, and the new TV app is available on the iPhone and iPad. Read More