appexchange

In Marc Benioff’s book, Trailblazer, he tells the tale of how Steve Jobs planted the seeds of the idea that would become the first enterprise app store, and how Benioff…

The story of why Marc Benioff gifted the AppStore.com domain to Steve Jobs

When we think of enterprise SaaS companies today, just about every startup in the space aspires to be a platform. That means they want people using their stack of services…

How Salesforce paved the way for the SaaS platform approach

The Salesforce AppExchange turned ten years old today and it represents quite a milestone for enterprise software development. In fact, the app store concept that Salesforce developed pre-dated Apple’s consumer app…

Salesforce AppExchange Revolutionized Software Distribution When It Launched Ten Years Ago Today

Salesforce.com is launching the capability for customers to install a private version of AppExchange, the company’s app marketplace. The new “Private AppExchange,” available Friday,  gets implemented as an instance on a company’s Salesforce…

Salesforce Launches A Private Version Of AppExchange For Companies To Manage Their Own App Stores
Enterprise

Salesforce Is A Platform Company. Period.

4:55 pm PDT • September 30, 2013

You can bet what would have happened if Salesforce.com had not focused on becoming more of a platform company than a CRM provider. It would have faced a market with…

Salesforce Is A Platform Company. Period.

Salesforce Dives Deep into Google Adwords

9:16 pm PDT • August 21, 2006

Salesforce will announce the launch of a new service called Salesforce for Google Adwords on Tuesday. The new product will be available to Salesforce customers on AppExchange, which launched earlier…