Marketing Automation For Mobile Company Appboy Grabs $15 Million More

Appboy, a marketing automation company for mobile apps has raised $15 million in Series B funding, in a round the company says was “oversubscribed.” Early Marketo investor InterWest Par

Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps

<a target="_blank" href="">Appboy</a>, a company that helps mobile app marketers better retain users and keep them engaged, is today announcing $7.6 million in Series A funding. The

Appboy’s New Customer Segmentation Product Helps Mobile App Developers Re-engage Users

<a target="_blank" href="">Appboy</a>, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation pro

With Another $1.5M, Appboy Launches App Management Platform, Hootsuite CEO Joins Board

App developers want to make kick ass applications that users want to download, and -- let me go out on a limb here -- they also want to make money. Monetizing apps can be tough, but with a more comple

AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base

The primary focus for app developers, aside from making kick ass apps, is finding truly effective ways to monetize those apps, whether it be through targeted, location-enabled ad solutions, in-game pu

AppBoy Releases A Check-in SDK For iOS Apps

<img src="" /> With the number of iOS apps now well over 300,000, app discovery is becoming an increasing frustration