app store search

Apple Acquired Search Startup Ottocat To Power The ‘Explore’ Tab In The App Store

Apple has slowly been making changes to improve how people search and navigate the App Store. Part of the way it does that is via small acquisitions — some of which stay under the radar for years.

Study Finds Download Volume May Impact App Store Search Results

New research released today from mobile app marketer Fiksu examines the impact that download volume has on search results in the iTunes App Store. Today, the App Store has over a million applications