app marketing

Balderton-Backed In-App Ad Platform Tapdaq Bags $6.5M Series A

London based in-app ad platform Tapdaq, which provides indie and mid-sized app developers with an option for driving app installs by selective cross-promotion of other devs' apps, has announced a $6.5

Why You Should Advertise Your App On Television

From ad networks and exchanges to demand-side platforms and other app publishers, app marketers have left no stone unturned when it comes to finding new mobile channels on which to advertise their app

Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps

<a target="_blank" href="">Appboy</a>, a company that helps mobile app marketers better retain users and keep them engaged, is today announcing $7.6 million in Series A funding. The

This Is The Best Ad Campaign In App History

What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shore

Mainline App Stores Still Dominate iOS/Android App Discovery, Finds Forrester, But Word Of Mouth & Social Recommendations Also Key

Research firm Forrester has put out a new report exploring best practices for developers trying to get their apps noticed. Its findings include that word of mouth and social discovery play a key role

Newbie Social Gaming App WriteOn! Gets An Indiegogo Campaign To Raise Marketing Money

App developer golden fingers has taken to Indiegogo to raise cash for its first app: a social game called WriteOn!. The crowdfunding campaign is not to fund the creation of the app itself -- which is