This Week in Apps: Photoshop for iPad bombs, Google Play’s new rewards program, iOS bug fixes
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support, and the money that flows through it all. What are the developers talking about
What’s Better? Incentivized Or Non-Incentivized App-Install Campaigns
The concept of incentivized traffic for app-install campaigns is far from new, but there is still much debate in the industry regarding the advantages comparing rewarded versus non-rewarded campaigns.
Yozio Raises $7M Series A To Help Apps Gain Users Through Organic Channels
Yozio, which helps developers acquire more mobile users without spending tons of money on app-install ads, will expand its growth platform after landing a $7 million Series A. The round was led by Fou
Fiksu Introduces Support For Facebook Mobile App Install Ads, As The New Ad Format Shows Early Traction For Top Developers
<a target="_blank" href="http://www.fiksu.com/">Fiksu</a>, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously su