The concept of incentivized traffic for app-install campaigns is far from new, but there is still much debate in the industry regarding the advantages comparing rewarded versus non-rewarded campaigns.
Yozio, which helps developers acquire more mobile users without spending tons of money on app-install ads, will expand its growth platform after landing a $7 million Series A. The round was led by Fou
<a target="_blank" href="http://www.fiksu.com/">Fiksu</a>, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously su