Android Instant Apps

Instant apps are publishers’ newest ‘frenemy’ when it comes to monetization

When the App Store opened there were 552 apps. Today, there are 2 million iOS apps, and 2.2 million apps in Android’s Google Play store. Needless to say, getting a single app noticed in a sea of 4.2

Navigating mobile content with app streaming

People are very comfortable streaming movies, TV, music, video games and more. However, the idea of streaming apps on mobile devices, for better or worse, has lagged far behind. Increasingly, however,