Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commer
Affiliate marketing may have started as a kind of side hustle for bloggers and others that were making the majority of their revenues through advertising or other channels, but with the rise of influe
Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscr
CashKaro, one of the leading cashback and coupon sites in India, will expand its range of services for e-commerce after raising $10 million in Series B funding, the New Delhi-based startup announced t
Connexity, a lead-gen platform for online retailers, has acquired Skimlinks, a U.K. platform for publishers to make money through affiliate links. Terms of the deal were undisclosed. According to Crun
We’re in a privacy panic, but contextual targeting is the answer to the cookie-free, power-to-the-consumer movement.
Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, an
While Expedia and Priceline roll out ways to encroach on Airbnb’s space with their own private home listings for travellers, the $31 billion venture-backed Airbnb is also looking at new ways to
Affiliate marketing is extremely hit or miss. Most times, participants are being paid to spread the word about products they couldn’t care less about, resulting in a poor experience for all par
Amazon is testing a new service that could help it and its publishing partners drive more traffic (and, importantly, purchases) from customers on mobile devices. The pilot software is called 'Mobile P
<a target="_blank" href="http://www.groupon.com">Groupon's</a> latest step forward in its ambition to become the default network for local commerce is taking the company into ad tech waters. Today, it
Berlin-based startup Roombeats, which offers publishers and bloggers affiliate marketing opportunities via (rights-cleared) pictures -- and brands the chance to drive sales through click-throughs driv