advertising technology

TikTok launches new ad solutions with smarter targeting and amplified product discovery

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing t

Netflix partners with Microsoft for its ad-supported plan

It looks like things are coming together for Netflix’s lower-priced ad-supported tier, reported to arrive later this year: Netflix just revealed today that it’s partnering with Microsoft as it

Spotify hypes the revenue potential of podcasts and audiobooks at its second Investor Day event

In its second Investor Day, streaming service Spotify updated the financial community about its potential for further growth and monetization, despite the overall economic downturn impacting the tech

US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next tw

Topsort, an auction-based advertising startup, now valued at $110M after seed round

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and A