advertising

  • How the media will rise in the face of the digital revolution Crunch Network

    How the media will rise in the face of the digital revolution

    The media is passing through an awkward digital adolescence. With falling revenues and smaller newsrooms, the industry is being squeezed into an unfamiliar online space against its will. Publications with hundred-year pedigrees are having to rethink and relearn their trade from the ground up. Read More

  • Tumblr to introduce ads across all blogs

    Tumblr to introduce ads across all blogs

    Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across users’ blogs. The company did not provide specific details on how the program will operate, but it appears to be an expansion of its earlier Creatrs program, which connects brands with Tumblr users directly, instead of having advertisers work… Read More

  • Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

    Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

    Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More

  • How to get your photos featured on Apple’s Shot on iPhone billboards

    How to get your photos featured on Apple’s Shot on iPhone billboards

    Been anywhere near a billboard recently? You’ve probably seen some magnificent photographs with “Shot on iPhone” plastered underneath. As a photographer, you’ve probably felt a pang of envy; why aren’t your photos up there for the world to see? I tracked down one of the photographers in the current campaign to find out how his images came to be featured in the… Read More

  • Experiences generate clicks, not ads Crunch Network

    Experiences generate clicks, not ads

    Ads don’t work so well anymore. To begin with, there are just too many of them. In a time when consumers are inundated with ads from every corner of their screens (and lives), brands and startups are finding it insanely difficult to stand out from the crowd. The average consumer has slowly become immune to online advertising and marketing. Read More

  • 360fly’s new ad is a racist mess. I thought we were better than this.

    360fly’s new ad is a racist mess. I thought we were better than this.

    What do you do when nobody is paying attention to your shiny new line of cameras? You could put together a campaign that shows how good your tech is and how it is the perfect match to your target audiences. Or you could go the other way, enlisting a Trump impersonator and an inexcusable dollop of stereotypes to try to get the word out. Guess which option 360fly chose. Yeah. Let’s talk… Read More

  • Apple invites developers to test the new App Store Search Ads

    Apple invites developers to test the new App Store Search Ads

    Over the weekend, Apple began inviting developers to beta test the App Store’s new Search Ads. Announced in advance of the company’s 2016 Worldwide Developer Conference this month, Search Ads are perhaps one of the biggest changes to the way the App Store operates in years, as it will allow developers to bid to become the top-ranked result when users perform a search by… Read More

  • Pinterest gets visitor retargeting and other new ad targeting tools

    Pinterest gets visitor retargeting and other new ad targeting tools

    Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that will help them follow users as they browse the internet (including on Pinterest). Read More

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