advertising

‘AI-powered’ ad ignites creator controversy on Instagram

A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but

Ads watchdog files FTC complaint against X, formerly Twitter, over unlabeled ads

X, formerly Twitter, was caught running unlabeled ads on its platform in September. Now that issue, which has been ongoing, has been brought to the FTC’s attention. An independent nonprofit Chec

X runs ‘timeline takeover’ ad promoting anti-trans film

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers &#822

Big Tech’s massive ad businesses are getting a boost from AI

As the American economy posts impressive growth, we take a look at how much money Big Tech companies raked in from advertising in Q3.

Google launches AR beauty ads for lip and eye products

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands

How an AI deepfake ad of MrBeast ended up on TikTok

AI deepfakes are getting so good that a fraudulent MrBeast ad slipped past TikTok’s ad moderation technology to end up on the platform. In the ad, the massively influential creator appeared to b

YouTube relaxes advertiser-friendly guidelines around controversial topics, like abortion, abuse and eating disorders

YouTube today announced an update to its advertiser-friendly guidelines that relaxes some of its rules around controversial issues, including sexual and domestic abuse, abortions and eating disorders.

X, formerly Twitter, caught running unlabeled ads in users’ Following feeds

X, the company formerly known as Twitter, has been caught running unlabeled ads in users’ Following feeds, TechCrunch has learned and was able to confirm firsthand. While scrolling the Following

X to allow paid political ads, lifting Twitter’s earlier ban

X this week confirmed it’s lifting its ban on paid political ads — a move it committed to earlier this year, shortly after Elon Musk took over the social network previously known as Twitte

X tries to lure back advertisers with new $250 ad credit

X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. The company announced on Wednesday it would offer a one-time ad credit o

Rocketium scales and analyzes massive marketing campaigns

Large companies often have to produce marketing campaigns with thousands of pieces of individual content, including email and social media ads. This means creative teams have to execute ideas rapidly

TikTok now lets brands buy ads that appear in the app’s search results

TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow

Meta expects recommendation models ‘orders of magnitude’ bigger than GPT-4. Why?

Meta made a remarkable claim in an announcement published today intended to give more clarity on its content recommendation algorithms. It’s preparing for behavior analysis systems “orders

Google to experiment with ads that appear in its AI chatbot in Search

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into

Netflix touts nearly 5M monthly active users for ad-supported tier

During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users. This is the first time the company has disclosed

Hardware startup Telly launches a free smart TV entirely supported by ads

Telly, a hardware startup led by Pluto TV co-founder Ilya Pozin, announced Monday that it’s giving away 500,000 of its new smart TVs for free. (Yes, we said free.) There’s a catch, though. Users m

TikTok partners with top publishers on its new premium and brand-safe ad slot, ‘Pulse Premiere’

TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the

Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content

At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, am

Snap announces tests of sponsored links in My AI, new ad products for Spotlight and Stories

After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities

YouTube gives advertisers new ad formats across Shorts

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts
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