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Netflix experiments with promoting its shows on the login screen

Netflix is testing a new way to promote its original shows – right on the login screen. A company spokesperson confirmed the streaming service is currently experimenting with a different login s

YouTube woos brands with its new Creative Suite of ad tools

YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morni

Reddit brings autoplay native video ads to desktop and mobile

The advertising-lite days of Reddit are now firmly in the rear-view as the rapidly maturing company begins to seriously chase advertising revenues in users’ feeds. Today, the Reddit has announce

US podcast ad revenues hit record $314 million in 2017

The U.S. podcasting industry had a record year in 2017, reaching $314 million in revenue – a figure that’s up 86 percent from the $169 million in 2016, according to new study out this morn

Gravy’s new mobile game show is ‘Price is Right’ mixed with QVC

Following the success of the live mobile game show HQ Trivia, a team of serial entrepreneurs have begun testing the market to see if another game show concept can work, too. Their new game show-inspir

Facebook’s new authorization process for political ads goes live in the US

Earlier this month — and before Facebook CEO Mark Zuckerberg testified before Congress — the company announced a series of changes to how it would handle political advertisements running

YouTube ads for hundreds of brands still running on extremist and white nationalist channels

It's been more than a year since YouTube promised to improve controls over what content advertisers would find their ads in front of; eight months since it promised to demonetize "hateful" videos; two

PlayingViral helps marketers grabs millennials’ attention with quick, interactive surveys

Millennials have been accused of possessing shorter attention spans than goldfish. Though that claim is questionable, online marketers know display ads and even sponsored content are no longer enough

Shorter, skippable ads will be coming to YouTube

YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which

Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or s

Get ready to start seeing more local ads on YouTube

YouTube’s video ad creation service aimed at helping small business reach YouTube viewers is now available more broadly across the U.S. The company announced this morning that YouTube Director o

Pinterest is slowly rolling out its automated shopping ads to more marketers

Pinterest is looking to continue to increase its portfolio of ads, though sometimes that can take a little while to see the light of day — and that includes a new-ish tool called Shopping Ads that&#

Google is launching playable in-game ads

Maybe you’ve seen this kind of ad in a game you have played: your character dies and then the game asks you to watch a short video ad in return for an extra life. That’s actually a feature

YouTube TV will be all over the World Series for two more years

As promised last month, YouTube TV is today launching the MLB Network on its streaming TV service, and with it, comes the announcement of an expanded promotional partnership with Major League Baseball

Google debuts AdSense 'auto ads' with machine learning to make placement and monetization choices

Google is today unveiling a new ad unit for AdSense that taps into the company’s big push to add more artificial intelligence into its business, and to potentially bring on more publishers who m

Kidtech startup SuperAwesome is now valued at $100+ million and profitable

Technology companies like Facebook and Google are scrambling to catch up to the fact that kids have joined a web originally built for adults, and are using it the way adults do — by liking and c

Google temporarily bans addiction center ads globally following exposure of seedy referral deals

Google is temporarily halting advertisements worldwide for addiction and rehabilitation centers, following a report last week showing it was acting as a platform for shady referral services earning hu

Google cancels UK ads from shady rehab clinic referrers already banned in US

Another day, another way tech giants are found to be profiting handsomely from unsavory ad practices. Today brings the news, as reported by the Sunday Times, that Google has reaped "millions" from sha

Some apps were listening to you through the smartphone’s mic to track your TV viewing, says report

There may be a reason why that ol’ “Facebook is listening to you talk” conspiracy theory refuses to die – and not just because Facebook’s ad technology has gotten so good

Thousands of major sites are taking silent anti-ad-blocking measures

It's no secret that ad blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeploy
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