advertising

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and

Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring users’ favorite songs, is only the second pers

After similar moves for Shopping and Flights, Google makes hotel listings free

Last year, Google made a significant change to its Google Shopping destination by making it free for e-commerce retailers to sell on Google, when before the Shopping tab had been dominated by paid pro

Taipei-based Influenxio gets $2M from DCM Ventures for its ‘microinfluencer’ marketing platform

“Microinfluencers” are gaining clout among marketers. Though they may have as little as a thousand followers, microinfluencers tend to focus on specific content and be seen as more engagin

How to successfully dance the creator-brand tango

Without the understanding of engagement metrics, brands often end up partnering with creators at a life stage that could be incompatible with their goals.

Spotify to launch Spotify Audience Network, an audio ad marketplace

Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network,

This Week in Apps: GameStop madness hits trading apps, Apple privacy changes, Clubhouse becomes a unicorn

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a

Facebook will turn all US political advertising off again after Georgia runoffs

Georgia is the only state in the U.S. right now where Facebook allows political ads to run, but after Tuesday’s polls close that’s set to change. According to Facebook’s site detaili

Facebook extends its temporary ban on political ads for another month

The election is settled, but the nation is far from it. Before Election Day in the U.S., Facebook hit pause on all political and social issue ads. At the time, the company made it clear that the preca

DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M

Ad-based platforms can face a lot of heat from advertisers when they can’t control how and where their ads run: just look back to the ad boycott against Facebook earlier this year (or earlier bo

Amazon launches a program to pay consumers for their data on non-Amazon purchases

Amazon has launched a new program that directly pays consumers for information about what they’re purchasing outside of Amazon.com and for responding to short surveys. The program, Amazon Shoppe

Facebook launches Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger

Facebook this morning launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. The app, Facebook Busi

Taboola and Outbrain call off their $850M merger

Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google and Facebook has fallen apart. Taboola and Outbrain, startups that each provide publisher

Apple won’t force developers to let users opt out of tracking until next year

At its global developer conference in June, Apple said its forthcoming iOS 14 update would allow users to opt out of in-app ad tracking, a privacy feature that quickly drew ire from advertising giants

Spotify users are streaming again, but ad revenues still suffer due to COVID crisis

The COVID-19 pandemic’s continued impact on Spotify’s business was apparent in the results of the company’s Q2 2020 earnings today. On some fronts, Spotify had good news. As more use

Pandora launches interactive voice ads into beta testing

Pandora is launching interactive voice ads into wider public testing, the company announced this morning. The music streaming service first introduced the new advertising format, where users verbally

Spotify tests in-app offers, an interactive ad format for podcasts

Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app o

YouTube announces a new shoppable ad format

YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to

Long-term profitability is the only growth metric that matters

The majority of Fortune 500 and Silicon Valley startup marketing budgets aren't optimized for long-term profitability.

Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors —
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