A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” — but
X, formerly Twitter, was caught running unlabeled ads on its platform in September. Now that issue, which has been ongoing, has been brought to the FTC’s attention. An independent nonprofit Chec
Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers ̶
As the American economy posts impressive growth, we take a look at how much money Big Tech companies raked in from advertising in Q3.
Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands
AI deepfakes are getting so good that a fraudulent MrBeast ad slipped past TikTok’s ad moderation technology to end up on the platform. In the ad, the massively influential creator appeared to b
YouTube today announced an update to its advertiser-friendly guidelines that relaxes some of its rules around controversial issues, including sexual and domestic abuse, abortions and eating disorders.
X, the company formerly known as Twitter, has been caught running unlabeled ads in users’ Following feeds, TechCrunch has learned and was able to confirm firsthand. While scrolling the Following
X this week confirmed it’s lifting its ban on paid political ads — a move it committed to earlier this year, shortly after Elon Musk took over the social network previously known as Twitte
X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. The company announced on Wednesday it would offer a one-time ad credit o
Large companies often have to produce marketing campaigns with thousands of pieces of individual content, including email and social media ads. This means creative teams have to execute ideas rapidly
TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow
Meta made a remarkable claim in an announcement published today intended to give more clarity on its content recommendation algorithms. It’s preparing for behavior analysis systems “orders
AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into
During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users. This is the first time the company has disclosed
Telly, a hardware startup led by Pluto TV co-founder Ilya Pozin, announced Monday that it’s giving away 500,000 of its new smart TVs for free. (Yes, we said free.) There’s a catch, though. Users m
TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the
At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, am
After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities
As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts
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