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Why a B2B startup is placing a bet on a $7M Super Bowl ad

Papaya Global bought a Super Bowl ad slot with the hope of the commercial driving brand recognition for the software company.

Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads

“The growth industry is definitely maturing. Less hacks, more teams, more focus on velocity,” Ward van Gasteren, founder of Grow with Ward told us in an interview this week. “Everybody within th

Be on the lookout for sneaky advertisements

Be alert, amigos. I’m spending this chilly Saturday afternoon watching my fair share of Fox Soccer Channel, and some company named Sylvania is advertising heavily. My concern is that someone, ma

BBG's list of 101 old computer ads

This exhaustive list of computer advertisements from the olden days should bring most of us to tears. Compuserve… Commodore… Star Raiders. This is the stuff of bitter nostalgia.

Shock: Study shows gamers have no problem with in-game advertising

A recent study—the opening words to every Men’s Health article ever—shows that gamers aren’t put off by in-game advertisements. The study, commissioned by one of the largest ad

Hulu – remember Hulu? – to show Super Bowl ads post-game

Hulu, I said! Hulu! Go ahead and skip the Super Bowl tomorrow, friends: Hulu will have all of the commercials on there for your streaming pleasure after the game, ensuring you don’t miss a singl

Pass the dutch, Sony

http://www.gametrailers.com/remote_wrap.php?mid=28433 This one makes more sense than the others, but it’s still weird as feck. Whatever you’re smoking over there please feel free to send i

Another Ad Gets Sony In Trouble

Again Sony finds itself in trouble for one of its advertisements. Good grief, Sony, learn your lesson already! This time, over in the ban-happy UK, an ad for the PS3 that, apparently, “glamorize

eBay To Broker Radio Ads

Watch out Google. Just when you thought you were the only big company out there to start offering radio ads, you thought wrong. eBay is stepping into the game now and will start offering a radio ad br

AT&T To Use iPhone To Push Name Change

With the iPhone about a month away, AT&T has finally gotten around to realizing they need to ditch the Cingular name. Using the iPhone as a catalyst, AT&T will be replacing signs inside all 18

Patent Applicaiton Shows Landline Phone That Displays Internet-Based Ads: Hooray, More Ads

A patent application that ZDNet unearthed a few days ago shows a regular old telephone that’s capable of displaying Internet-based ads on its screen. That includes Google Ads, part of the reason

New Zune Ad

The Zune isn’t dead just yet. Microsoft recently unveiled a new campaign designed to showcase the Zune’s battery of features. It also features hip music and ends with the tag “Be You

Xbox 360 120GB HDD Rumor #284756389

Well, this one may not be a rumor, but let’s just say it is until something official comes along. This picture was taken from a GameStop promo poster advertising the rumored 120GB HDD that we’ve a

Oscar iPhone Ad

http://s86.photobucket.com/player.swf?file=http://vid86.photobucket.com/albums/k90/crunchgear/February%202007/iphone_oscars_02252007.flv Vincent at MyiPhone went above and beyond the call of duty and