As I walked the long halls of Adobe Summit this week in Las Vegas and listened to the company’s marketing and data integration story, I thought about the obvious disconnect that happens between
At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it eas
Microsoft and Adobe have been building a relationship for some time, and today at Adobe Summit in Las Vegas the two companies announced a deeper integration between the two platforms. It involves shar
Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete