adobe marketing cloud

Microsoft signs up Adobe for its Azure cloud computing services

Microsoft and Adobe today announced a major partnership that will see Adobe deliver its cloud services on Microsoft Azure and that will make Adobe the preferred marketing service for Microsoft’

Adobe announces new data-sharing effort for cross-device ad targeting

Adobe unveiled a new push for cross-device targeting today at its Adobe Summit. Amit Ahuja, the general manager of data management for Adobe Marketing, explained the product to me beforehand, and he l

Google announces Analytics 360 Suite for enterprise marketers

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Ana

Adobe Expands Its Mobile Portfolio With Experience Manager Mobile, New Marketing Cloud Core Services

Adobe announced a number of new products at Mobile World Congress in Barcelona today that will expand the company’s set of mobile core services in its Marketing Cloud and make it easier for ente

Adobe Expands Its Marketing Cloud With Predictive Tools, iBeacon Support, And More

As Adobe kicks off its Digital Marketing Summit in Salt Lake City, the company is announcing a number of new features and products in the Adobe Marketing Cloud, its suite of products for digital marke