• AdMob Offers Free Mobile Metrics Package

    Mobile phone ad platform provider AdMob has launched AdMob Mobile Analytics, a Google Analytics style service for mobile advertising. AdMob Mobile Analytics offers businesses a free solution to maximize commerce, advertising and content on the mobile Internet. AdMob Mobile Analytics helps mobile site owners understand their audience, optimize their content and improve usability. The suite… Read More

  • Google Now Offering Mobile Banner Ads

    Google has added image (banner) ads to its mobile ad offering. The Google Mobile team writes: These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network. Take a look at the mobile image ads example page to see samples….For advertisers, mobile image ads serve as a branding tool and have shown to have… Read More

  • AdMob Passes The 20 Billion Ads Served Mark

    San Mateo based mobile phone advertising provider AdMob has passed the 20 billion ads served mark. Since March 2007 the company’s monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. The ad was served in India at 1:56am GMT on Tuesday, March… Read More

  • AdMob Reports on Smartphone Market Share

    AdMob released a report today that tracks traffic percentages for Smartphones, trend data for the top five country markets and manufacturer market share trends. For every advertising request AdMob received in the month of February, AdMob analyzed information available in the user’s mobile browser. AdMob’s report includes percentages of Smartphone traffic worldwide. The… Read More

  • AdMob Opens New York Office

    AdMob, a mobile advertising company, is going to test the saying, “If you can make it in New York you can make it anywhere.” AdMob is opening a new East Coast headquarters in the city that never sleeps which is being called AdMob East. It is hoped that Madison Avenue will look to the company’s mobile phone advertising applications. “Marketers are increasingly… Read More

  • AdMob + iPhone + LandRover = Good Results

    A iPhone focused LandRover campaign powered by San Mateo based mobile advertising startup AdMob has seen some interesting results (video demo above). AdAge has some details on the campaign here, but I obtained some raw figures from AdMob. Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page. 88% of those users watched… Read More

  • AdMob Offers First Facebook Mobile Advertising Solution

    San Mateo based mobile advertising solutions provider AdMob has announced AdMob for Facebook Mobile, a mobile advertising solution for developers of third-party Facebook applications. AdMob has enabled optimized mobile ads for Facebook Mobile, which developers can use to monetize their mobile applications. Developers can start showing ads and earning money immediately. AdMob for Facebook Mobile… Read More

  • Exclusive: AdMob Snares Google's Kevin Scott

    Mobile advertising firm AdMob will today welcome former engineering manager at Google Kevin Scott to its executive team. Scott will be responsible for software engineering and operations as AdMob builds its infrastructure to enable billions of targeted mobile banner and text ads. Scott was Senior Engineering Manager for Google, where he led Google’s advertising quality engineering… Read More

  • AdMob AdMonitor: Watch Where Mobile Advertising Is Displayed In Real Time

    AdMonitor, a Google Maps mashup from mobile ad serving company AdMob, provides real time data on who is viewing mobile ads worldwide, including the network they are on and the phone they are using. San Mateo based AdMob has seemingly slipped under the radar in terms of attention whilst competitors have been acquired; Third Screen Media was acquired bought by AOL and Screentonic was acquired… Read More

  • AdMob Launches iPhone Mobile Ad Unit

    The iPhone apparently is so popular – or at least has the perception of popularity – that advertisers are lining up to get to its users. Thus AdMob announced today that it has launched a new advertising unit to help brands and companies reach the hundreds of thousands of Apple iPhone users. This new ad unit will work with the AdMob network of publishers to monetize their iPhone… Read More

  • A Billion Mobile Ads Served

    All that’s missing is the golden arches: “Over 1 Billion Served.” Except this isn’t hamburgers, this is mobile ads and that’s the monthly figure. AdMob announced that it had served up more than five billion targeted ads since its launch in December of last year, and that one billion of those ads were in July alone. “AdMob’s growth is a testament to… Read More

  • CBS Mobile Partners with Multiple Mobile Ad Companies

    One you can’t say about CBS is that that their mobile division only phoned it in when it came to working with a mobile ad company. Yesterday CBS Mobile announced partnerships – that’s plural as in multiple deals – with mobile ad companies AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media in efforts to build a one-stop mobile advertising platform for its… Read More

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