• iPhone Ad Network Greystripe Rolls Out Guaranteed Download Program

    There continue to be conflicting views as to whether iPhone developers actually make money from ads on the iPhone. One issue is that free app developers who advertise in games end up paying on a CPC basis, in which the click takes the visitor to the App Store. But often times the actual download doesn’t take place, so the developer is left paying for clicks that don’t produce… Read More

  • AdMob Is "Approaching A $100 Million" Revenue Run-Rate. Google Thinks It Can Be Billions.

    When Google CEO Eric Schmidt mentioned a few weeks ago that the M&A spigot is now back on at the search giant, he wasn’t talking about a trickle. Today’s announced deal to by mobile ad startup AdMob for $750 million is Google’s largest acquisition since its $3.1 billion purchase of DoubleClick in March, 2008, and its third-largest ever after the $1.65 billion YouTube… Read More

  • Google Acquires AdMob For $750 Million

    Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million. This is a big win for the company’s early investors, which include Sequoia Capital and Accel Partners (this is a huge day for Accel — they were also investors in Playfish, which was just acquired by EA). More recent investors include DFJ… Read More

  • Google Acquires AdMob For $750 Million

    Google has just announced that it has acquired AdMob, the mobile ad platform that has been especially popular on the iPhone, for $750 million. This is a big win for the company’s early investors, which include Sequoia Capital and Accel Partners (this is a huge day for Accel — they were also investors in Playfish, which was just acquired by EA. More recent investors include DFJ… Read More

  • Mobile Advertising Is Shaping Up To Be All Search

    WIth the rise of Web phones like the iPhone, Android, Blackberry, and Palm (Verizon’s CEO says that 40% of its new phone sales are such smartphones), mobile advertising promises to be a huge growth area. The Kelsey Group, a market research firm, projects that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013. Of course, that is just an… Read More

  • Now That AdMob Bought AdWhirl, Will Anybody Trust It?

    In the budding world of mobile advertising, whoever can control the app developers and gain access to the ad inventory on their apps will eventually win the game. Keep that in mind as you try to understand the very strange acquisition of AdWhirl by AdMob. You see, AdMob is perhaps the largest independent mobile ad network and AdWhirl is a fast growing mobile ad exchange which allows mobile… Read More

  • AdMob Acquires AdWhirl

    We’ve heard from numerous sources that mobile ad network AdMob may be in the process of acquiring AdWhirl, the startup that lets iPhone developers tap into multiple ad networks. One source has even said that AdWhirl is already working out of AdMob’s offices, though we haven’t confirmed this. Update: this is confirmed Asked on the phone whether AdWhirl has been acquired by… Read More

  • iPhone Users Share Download Behavior With Android Users, But Buy More Apps

    AdMob is out with its latest Mobile Metrics Report, this time combining its readily available network data with survey results from over 1,000 users of iPhone, iPod Touch and Android devices. Just for your reference, AdMob claims to serve ads for more than 7,000 mobile Web sites and 3,000 applications around the world. Key takeaways from the July report, with some commentary of my own after… Read More

  • There May Be 50,000 Apps For The iPhone, But Only A Select Few Become Popular

    AdMob has released its metrics report for May 2009 (PDF download link), and looked closely at the actual distribution of users of the iPhone apps in their network this time. The main take-away? There may be tens of thousands of applications available for the iPhone, but a whole lot of them simply never actually make it onto the device. Out of 2,309 tracked applications (representing 15.1… Read More

  • Google's Mobile AdSense For iPhone and Android Apps Now In Public Beta

    Google is moving into the mobile ad market with AdSense for mobile apps. Over the past few months, Google has been testing both text and graphical ads with ten mobile app developers, including Shazam and Urbanspoon. Today it is opening the private beta to more developers who meet certain criteria. These are contextual ads for iPhone and Android apps. To qualify for the public beta, the apps… Read More

  • Greystripe Ups The Ante In The iPhone Ad Network Wars, Launches Guaranteed CPM Program

    There have been questions as to whether iPhone developers can make significant revenue from ads on the iPhone, mainly because the supply of advertisers can’t keep up with the demand for iPhone apps. Others say that developers actually can make quite a bit from ads on free apps. Mobile game advertising network Greystripe is in that camp and it is launching a new CPM Protection Program… Read More

  • Ron Conway: IPO Market At Least A Year Away From Opening Up

    While OpenTable had a very successful IPO yesterday, the IPO market might not open up for other tech startups for at least another year, says prolific Silicon Valley investor Ron Conway. He made the assessment in a video interview with’s Bambi Francisco on mobile startups, republished below. Questioned on when he sees the IPO market open up again, Conway responds that he thinks… Read More

  • AdMob Is Working On An iPhone App Exchange To Swap Ads For Traffic

    With more than 20,000 apps available for the iPhone, standing out from the crowd is becoming harder and harder for app developers. There are only so many slots in the the top apps lists in the iTunes Store. Discovering new apps is becoming a real problem. But what if apps started cross-promoting other apps, just like they do on Facebook? AdMob, which claims to be the largest mobile ad network… Read More

  • Ad Network Greystripe Receives $5.5 Million In Series C Funding

    Mobile game advertising network Greystripe secured $5.5 million in Series C funding led by Incubic Venture Capital, Steamboat Ventures and Monitor Ventures. The company previously received a total of $10.1 million in Series A and B funding, with the same investors participating. Greystripe develops “advergames,” mobile ads that have game-like characteristics designed to increase… Read More

  • Greystripe Hits 140 Million Mobile "AdverGame" Downloads

    Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 percent of ad impressions are from iPhone games. The ads themselves have game-like characteristics designed to increase teh chances of consumers clicking… Read More

  • Shoring Up The Online Advertising Biz

    The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere. Yahoo, the biggest publisher of display ads on the Web, reported a 2 percent decline in display ad revenues in the fourth quarter, and the New York Times is seeing even steeper declines. There is just way too much advertising inventory out there, and Websites are actually… Read More

  • AdMob Closes $15.7 Million Series C Round Led By Sequoia

    AdMob, a popular mobile advertising platform, has closed a 15.7 million Series C funding round led by Sequoia’s Growth Fund with participation from Accel Partners. The company says that it will use the money to help expand abroad in India, South Africa, and Europe. The round is a strong vote of confidence from Sequoia, especially given the fact that the famous firm recently presented… Read More

  • AdMob Makes Mobile Ads Suck Less. Will Give Away One Million Dollars Worth of Ads To iPhone App Developers.

    [ On the iPhone, even the ads are cool. Mobile advertising network AdMob is launching a whole new set of customized ads for iPhone apps. As CEO Omar Hamoui explains in the video above, the ads are specifically designed for iPhone apps. Rather than the static text or image ads that make up most of its mobile ad inventory today, these take advantage of… Read More

  • The iPhone's Been Good To AdMob. A Quarter Billion Ads Served, And Counting

    With the 3G iPhone about to go on sale tomorrow, mobile ad startup AdMob is releasing some data on its iPhone ad network. Since it launched the network back in July, 2007, AdMob has served 249 million ads to people’s first-generation iPhones. Last month alone, it served 52 million ads worldwide and 34 million in the U.S. The monthly growth those numbers is up 32 percent and 26… Read More

  • Marchex Enters Mobile Advertising Market

    Marchex, a company that delivers local online advertising and local content, announced today that it has extended its advertising strategy to the mobile market. Marchex has entered into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO. Marchex’s VoiceStar subsidiary will deliver call tracking services to all three companies. VoiceStar will enable the… Read More